beyond trade-off thinking
Roger Martin, author of Creating Great Choices, presents a way to use opposing ideas to build integrative answers.
Roger Martin serves as the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. He has published eleven books, the most recent of which are Creating Great Choices written with Jennifer Riel, Getting Beyond Better written with Sally Osberg, and Playing to Win written with A G Lafley, which won the award for Best Book of 2012-13 by Thinkers50. He is also a strategy advisor to the CEOs of companies worldwide, including Procter & Gamble, Lego, IDEO, and Verizon. In this exclusive interview with The Smart Manager, the strategy guru unravels the way to leverage the tension of opposing ideas to create transformative new value—the basic premise of Creating Great Choices.