be­yond trade-off think­ing

The Smart Manager - - Contents -

Roger Mar­tin, au­thor of Cre­at­ing Great Choices, presents a way to use op­pos­ing ideas to build in­te­gra­tive an­swers.

Roger Mar­tin serves as the In­sti­tute Di­rec­tor of the Mar­tin Pros­per­ity In­sti­tute and the Michael Lee-Chin Fam­ily In­sti­tute for Cor­po­rate Cit­i­zen­ship at the Rot­man School of Man­age­ment and the Premier’s Chair in Pro­duc­tiv­ity & Com­pet­i­tive­ness. In 2013, he was named global Dean of the Year by the lead­ing busi­ness school web­site, Poets & Quants. He has pub­lished eleven books, the most re­cent of which are Cre­at­ing Great Choices writ­ten with Jen­nifer Riel, Get­ting Be­yond Bet­ter writ­ten with Sally Os­berg, and Play­ing to Win writ­ten with A G Lafley, which won the award for Best Book of 2012-13 by Thinkers50. He is also a strat­egy ad­vi­sor to the CEOs of com­pa­nies world­wide, in­clud­ing Proc­ter & Gam­ble, Lego, IDEO, and Ver­i­zon. In this ex­clu­sive in­ter­view with The Smart Man­ager, the strat­egy guru un­rav­els the way to lever­age the ten­sion of op­pos­ing ideas to cre­ate trans­for­ma­tive new value—the ba­sic premise of Cre­at­ing Great Choices.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.