Au­dit­ing cul­ture

The Smart Manager - - Contents -

Denise Lee Yohn, au­thor of FU­SION, clears as­sump­tions re­gard­ing cul­ture and it im­ple­men­ta­tion in an or­ga­ni­za­tion.

Denise Lee Yohn, au­thor of FU­SION: How In­te­grat­ing Brand and Cul­ture Pow­ers the World’s Great­est Com­pa­nies, cracks the code on cul­ture-build­ing. She ex­plains why and how to use cor­po­rate cul­ture to in­crease the com­pet­i­tive­ness and sus­tain­abil­ity of one’s busi­ness.

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