The Sunday Guardian

Saudi prince’s Silicon Valley visit the coming of a new era

- CELINE ASWAD & ANGUS MCDOWALL

The powerful young prince behind modernizin­g reforms in Saudi Arabia presents himself as the champion of his nation’s plugged-in youth, and his visit to Silicon Valley this week sought to bolster that image.

The 31-year- old Deputy Crown Prince Mohammed bin Salman has unabashedl­y pitched his “Vision 2030” reforms at the 70 percent of the staid Islamic kingdom’s people younger than him, promising to unlock their “talent, potential and dedication”.

He has also tried to overcome Western stereotype­s of Saudis, meeting foreign media to sell his vision of market-oriented reforms and a transforma­tion of the kingdom’s society. Pictures of the denim-clad prince in Silicon Valley served both purposes.

His modernizin­g message has strongly resonated on social media with younger Saudis, whose concerns sometimes seemed misunderst­ood or ignored by older royals, and where hashtags referencin­g the prince receive large volumes of traffic.

“The Saudi youth and the government are finally speaking the same language,” said Manal al-Sharif, a banker and mother of two teenage girls in Jeddah.

Saudis are not accustomed to young rulers: King Salman is 80, the late King Abdullah died last year aged 90, his predecesso­r King Fahd died in 2005 aged 84 and each was surrounded by a coterie of similarly aged royal advisers.

But in a country where rapid developmen­t has caused birthrates to soar since last century’s oil boom, a majority of Saudis are young, urban and switched on, using the internet and social media more than their peers around the Arab world.

Photograph­s of Prince Mohammed meeting Facebook Chief Executive Mark Zuckerberg, and trying out a virtual reality headset, were widely published in Saudi newspapers on Thursday.

The social media barons of Silicon Valley are more relevant to many of these younger Saudis, at ease with the liberal mores of American television shows as well as the conser- vative piety of the kingdom’s tradition, than Western political leaders.

“Prince of youth”, accompanie­d by excitable emojis showing a purple heart, clapping hands and raised thumbs, was a typical Tweet on Thursday in response to Prince Mohammed’s trip. Another Tweeted “All hopes are with the Prince of Youth”.

Still, some of Prince Mohammed’s moves, which include a targeted increase in women working, promoting entertainm­ent and celebratin­g pre-Islamic cultural heritage, have alarmed conservati­ves already fearful of liberal encroachme­nt.

Saudis are used to seeing their leaders don the formal national dress of white robe, chequered head dress and black gauzy cloak for visits overseas, and to images of them flanked by a large en- tourage of flunkies and fellow princes.

So Prince Mohammed’s choice of Western attire - jeans, jacket and open-neck shirt in California, suit and tie in Washington to meet some political leaders in Washington - and with less pomp than is usual on such visits sent a clear signal.

“His visit had a double effect: on the one hand it is showing a side of Saudi Arabia that has never before been seen in the West... on the other hand he is leveraging his age in a positive way,” said Dina Suleiman, a 30-yearold Saudi woman in Jeddah.

Her younger sister Randa, 16, was enthusiast­ic: “I think MbS is really cool and the way he’s representi­ng the country in a positive way makes me very proud,” she said, using the prince’s nickname.

Younger Saudis face entrenched unemployme­nt, a skills shortage, a lack of appropriat­e housing and a coming economic crunch as the kingdom’s oil income grows ever less able to finance the needs of a rapidly rising population.

Since his appointmen­t to head an economy and developmen­t supercommi­ttee early last year, Prince Mohammed has made addressing these long-term challenges a priority. His Vision 2030 and an associated National Transforma­tion Plan are part of that effort.

During his trip to the United States, Prince Mohammed pitched Saudi Arabia as an investment destinatio­n for American companies, securing some unbinding agreements from major corporates to look into projects in the kingdom.

The idea is to promote Saudi Arabia as a dynamic economy that reforms are unshacklin­g from the statist model of its past with the ultimate goal of creating new private sector jobs for younger people in the country.

The prince has faced criticism from some Saudis at what they perceive to be his focus on glamorous internatio­nal affairs at the expense of their domestic problems.

“What I care about as a Saudi citizen is affordable housing. I don’t care about his meeting with companies and other delegation­s because it won’t benefit me in any way,” was one Tweet.

And others remain unconvince­d. “Beyond it being a great photo op and good networking I think its too soon to say this will benefit us at this point,” said Abdulaziz al-Abdullah, 34, an entreprene­ur in Jeddah.

Conservati­ves’ criticism of the prince on social media are often phrased in coded language rather than as direct criticism, but the decision in February to impose restrictiv­e new rules on the religious police triggered an outcry among ultra-conservati­ves.

Among conservati­ves, the West’s technologi­cal innovation­s, including those pioneered in Silicon Valley, are often admired while its political and cultural influence is regarded as a dangerous threat to Saudi Arabia’s moral probity.

So Prince Mohammed’s abandonmen­t of traditiona­l dress for meetings on social media may have caused some trepidatio­n. “When will you take a walk with your own people, your royal highness?” was one comment on Twitter.

“Mohammad bin Salman is bringing a refreshing change, and this may be met with a lot of backlash from certain sects in the country,” said Mohammad bin Atef, 28, a manager at a supermarke­t chain who comes from the conservati­ve Qassim Province.

“But God willing this prince of youth will come to be known as ‘prince of change’,” he added. REUTERS

 ??  ?? Saudi Arabia’s Deputy Crown Prince Mohammed bin Salman (R) meets Facebook CEO Mark Zuckerberg in the Facebook headquarte­rs in Silicon Valley on Wednesday.
Saudi Arabia’s Deputy Crown Prince Mohammed bin Salman (R) meets Facebook CEO Mark Zuckerberg in the Facebook headquarte­rs in Silicon Valley on Wednesday.

Newspapers in English

Newspapers from India