Brigade: Pioneer of Development
the city ? Reply: Bengaluru has been a silver lining among all the other major cities in India when it comes to being the preferred location for business and investment especially in the real estate sector. It is a growing city and Brigade Group also has aggressive expansion plans in the city with almost 8 mn sft of office space in various stages of development and more than 10 mn sq. ft of Residential developments in Bengaluru.
Brigade Group is a multi-faceted real estate company and is developing large mixed use developments like the 130 acres Township - Brigade Orchards at Devanahalli, Brigade Meadows at Kanakapura, and other projects apart from extending its success to the Hospitality business by soon opening Holiday Inn Express Hotel on Race Course Road following the stupendous success of Sheraton Grand Hotel and Grand Mercure Hotel, the group also has plans to develop 3 more hotels in the next 4 years in Bangalore.
Brigade Group also owns and manages the number one rated shopping mall in South India – Orion Mall and has recently opened its second mall – Orion East Mall in Banaswadi with plans to develop 2 more malls in the next 4 years in Bangalore.
Through its balanced strategic portfolio across residential, office space, shopping malls and hotels, Brigade Group plans to retain its leadership position in the real estate sector and more so in Bangalore. 3: There have been talks of you taking the lead and investing in reality based start-ups , can you elaborate what is the role you see in these start-ups
Reply: The Indian real estate market is expected to touch US$ 180 billion by 2020. The housing sector alone contributes 5-6 per cent to the country’s Gross Domestic Product (GDP). Retail, hospitality and commercial real estate are also growing significantly, providing the much-needed infrastructure for India’s growing needs.
But to keep pace with the ever changing needs of the customers it is imperative for the industry to accelerate its pace of adoption of Innovation and disruptive technologies. Brigade Real Estate Accelerator Program (REAP) has been conceptualized to combine resources within the group, as well as with partners & associates to add value to young companies and help them build innovative and path breaking companies from India.
With the help of the enrolled startups, Brigade REAP will explore solu- tions in the fields of:
Smart homes, Smart communities, Smart Cities, Home Automation, Building Management Systems, Analytics & Enterprise Data Management, Construction Management etc.
Nano Technology advancements to make lighter structure, stronger concrete composite, energy efficient glasses, self cleaning paints etc.
Alternate Energy, improved technology for higher efficiencies, waste & water management etc.
Facial Recognition, video security & surveillance, video analytics, augmented reality & virtual reality etc.
To address issues faced in logistics & supply chain, improved efficiency etc. 4: The concept of a cluster of Office/Commercial space along with sizeable residential ial infrastructure is gaining ground , given thehe traffic and other challenges . Do you haveve any plans to come out with such combined projects in the near future?
Reply: Brigade has been the pioneer when it comes to Mixed use development / Integrated enclaves in Bengaluru and has won many awards for its vision and execution of these projects. Brigade has developed landmark projects like Brigade Gateway, Brigade Metropolis and Brigade Millennium which are some of the best mixed use projects located within the city limits.
Brigade group has always partnered with internationally acclaimed master planners like HOK,New York and NBBJ, Seattle to create Master Plans which ensure optimising the benefits of creating mixed use developments. The multi award winning project, Brigade Gateway is an ideal example of a well-planned and wellmanaged mixed use enclave which has had a positive impact not only on the residents and tenants but also in the neighborhood. Brigade Gateway has won numerous awards like Integrated Township of the year- 2012 in Realty Plus Excellence awards, Best Theme based Township of the Year-2012 in CREDAI Real Estate Awards and many more…
Currently, we have many ongoing projects which are mixed-use development as mentioned below
Brigade Orchards, Devanahalli- The visionary project spread over 130+ acres is Bengaluru’s 1st smart township. Awarded as one of the top 3 smart townships in India by Business World magazine, the development comprises of Pavilion Villas, Middle Income & Luxury apartments, Retirement homes, serviced apartments, Commercial complexes called The Arcade which includes retail & offices, School, hospital & clinic with the iconic Arts & Culture village and Signature Club Resort with guestrooms, banquets, restaurants and spa.
At the heart of the township is a world-class Sports Arena with a stadium that has been designed to host academies for multiple sports - Cricket, Football, Tennis, Swimming, Athletics, Basketball, and Volleyball.
Brigade Meadows, Kanakpura road – A sprawling 60+ acre integrated enclave will be home to more than 3000 families. With more than 80% open space this only integrated enclave on Kanakapura road also includes retail and office space, a school and a healthcare centre.
Brigade Golden Triangle – A integrated development of 20+ Acres on Old Madras Road is a world class project comprising of over 650 luxury apartments, Premium Office space called Signature Towers, Orion Mall, Holiday Inn Express Hotel and club house. World Trade Centers- Brigade Group is the developer of the Award Winning World Trade Center Bangalore which is the tallest commercial building in South India and has won numerous awards like the Best Commercial Project CNBC AWAAZ Real Estate Awards 2012, Best Commercial/ Retail/Office Space of the Year from CREDAI, Commercial Property of the Year in Realty Plus Excellence Awards and many more. Brigade Group has recently inaugurated its second World Trade Center in Kochi which has many Global MNCs already operating out of the world class facility. We have 3 more licenses from World Trade Center Association to develop WTCs in southern cities of Chennai, Thiruvananthapuram and Hyderabad. 5: Your recent decision to split the hotels business as a separate venture has evoked a lot of interest . Can you explain what prompted this ? Reply: The main objectives to separate hospitality business from Brigade Enterpri terprises Limited are The capital and cash flow requi requirements and human resou resource requirements of ho hospitality business are d different from that of real estate business and requ require a more focused app approach for further grow growth to unlock the intrin trinsic value. Th This arrangement will hel help provide focused lea leadership and manag agement attention to ea each of our business verticals.ve 1: Gujarat is emerging as th the fastest growing state a and is able to absorb inv vestments on huge scale. DoD you have any plans f for the state? Reply: Gujarat had beb been one of the fastest grg growing state in India a and we had been obs serving the growth stor ry before deciding on p partnering with GIFT C City, Gujarat which is In India’s first true smart c city. We have partnered w with GIFT City to dev velop 2 towers in SEZ O Office space and ibis ST STYLES Hotel in GIFT C City with the scope for fuf further enhancements across offices & hotels. The core of GIFT CityC development is the country’sc first Internationalt Financial Servicesv Centre (IFSC) and BrigadeB Group is strateg gically partnering GIFT C City towards making this a s success. B Brigade SEZ office tower ers will be a total develop opment of more than half a m million sq. ft. of office spa space of which the first pha phase of 315,000 sq. ft. is alre already under construction and is scheduled to com complete by October 2018. The 14 storey office tower will primarily cater to the offic office space requirements of theFthe Financial, Insurance and IT/ITeS companies based on the International Financial Services Centre status of GIFT City. IBIS STYLES Hotel- The international business hotel with approximately 170 well-appointed guest rooms, multicuisine restaurant, Banquets and conference rooms will cater to the needs of the business travelers, both national and international. The hotel will be managed by the internationally renowned ACCOR Group of France that owns other brands like Novotel, Sofitel, Grand Mercure etc. GIFT City provides a great opportunity to our sector to create a world class destination that can become a benchmark for many other Smart Cities in the country as envisioned by our respected Prime Minister – Shri Narendra Modi.