THE WRITE WORD

The Sunday Guardian - - Nation -

Shashi Tha­roor knows just how to play the so­cial me­dia— and to mar­ket his up­com­ing book. His re­cent tweet about The Para­dox­i­cal Prime Min­is­ter (pub­lished by Aleph Book Co) claim­ing that the book was a 400-page ex­er­cise in Floc­cin­aucini­hilip­il­i­fi­ca­tion had the Twit­ter world abuzz and the dic­tio­nar­ies open. That’s one way to sell the book.

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