This actor-turned-comic’s métier is humour that everyone can relate to
BULBUL SHARMA creating content for comedy shows. He says, “I believe the audiences today are more accepting and have an incredibly impressionable mind. They tend to get easily influenced by the people they have a connect with and follow diligently. Hence, it becomes imperative and an added responsibility of the comedian to be more sensitive... There is always a better way to present your ideas. We will be able to put across our message in a stronger way if we keep it clean and respect everyone’s ideas; and at the same time maintain our own stance.”
Prior to this, Gehi has appeared in movies like Maqbool and Raavan. So exploring the digital space with The Ajay Gehi Show was an entirely new experience for him. “The dynamics are very different for both [the digital space and films]. Artist Aloud is a digital platform
that pro-
motes independent artistes. A film is not made to promote anything or anyone but to tell a story. Both are different, albeit important verticals of the entertainment industry catering to different audiences,” he says.
Gehi feels that the online medium has not only made experimentation with different types of content simpler, but has also helped artistes to connect with the audiences. He says, “Digital platforms provide you with a systematic approach for reaching out to the audience, for sharing your content with them. In the click-and-bait environment, it is important to have a direction for the expression of your art. Independent art is still niche in India and platforms like Artist Aloud aid in bringing them forth and getting them due credit. For example, as an actor and singer, I got the opportunity and the right platform to conceptualise and explore my artistic instincts. There are more independent artistes who are getting their long overdue recognition because of platforms such as Artist Aloud.” The actor-singer, like many of his contemporaries, intends to now try his hand at web series. He says, “I believe I would want to explore web series, for they offer a variety of content to the audience.”
On his future plans, Gehi concludes by saying, “The plan is to be seen on all platforms exhibiting different aspects of my creativity.”