Con­gress’ Delhi lead­ers van­ish from so­cial me­dia

In con­trast, BJP and AAP lead­ers are ex­ten­sively us­ing Twit­ter and Face­book to reach out to their vot­ers.

The Sunday Guardian - - Nation -

Con­gress lead­ers, who con­tested the 2015 Assem­bly elec­tions in Delhi, are vir­tu­ally nowhere to be found in so­cial me­dia.

An anal­y­sis of the so­cial me­dia foot­print of the 70 can­di­dates who con­tested the last elec­tions, shows that apart from eight to nine lead­ers, none of them are ac­tive on ei­ther Twit­ter or Face­book.

Both of th­ese medi­ums are used by Aam Aadmi Party (AAP) and Bharatiya Janata Party (BJP) lead­ers very ex­ten­sively to reach out to their vot­ers. Con­gress leader Ki­ran Walia, who con­tested from the New Delhi con­stituency in 2015 and re­mained an im­por­tant min­is­ter in the Sheila Dixit Cab­i­net in Delhi, has lit­tle or no pres­ence on ei­ther Twit­ter or Face­book.

The last post from her Face­book han­dle was only in Fe­bru­ary 2015, while on Twit­ter her last post dates back to 3 De­cem­ber 2013. Raj Ku­mar Chauhan, an­other for­mer Min­is­ter from the Sheila Dixit Cab­i­net who con­tested from the Man­golpuri seat dur­ing the 2015 Assem­bly elec­tions in Delhi, also has a very poor pres­ence on so­cial me­dia. While his last post on Face­book has been in 2015, his Twit­ter ac­count has been sus­pended.

An over­all anal­y­sis of the so­cial me­dia pres­ence of Delhi Con­gress lead­ers also por­trays a grim pic­ture. Even se­nior lead­ers have not shown much ac­tiv­ity. Ac­cord­ing to The Sun­day Guardian’s anal­y­sis, 60 out of the 70 lead­ers who had con­tested the 2015 elec­tions have a very poor pres­ence on Twit­ter, while 42 out of the 70 MLA can­di­dates from the Con­gress in 2015 have poor pres­ence on Face­book. This comes at a time when the BJP and AAP are push­ing their lead­ers to in­crease their so­cial me­dia pres­ence.

The BJP and AAP have both con­sti­tuted war rooms even at the lo­cal lev­els to reach out to mil­len­nial vot­ers, as so­cial me­dia is con­sid­ered one of the most im­por­tant tools of com­mu­ni­ca­tion to reach out to vot­ers in real time and with ac­cu­racy. Sharmistha Mukher­jee, spokesper­son of the Delhi Pradesh Con­gress Com­mit­tee, told The Sun­day Guardian that so­cial me­dia is an im­por­tant as­pect of com­mu­ni­ca­tion for po­lit­i­cal lead­ers and po­lit­i­cal par­ties of to­day and that the party is try­ing to per­suade its lead­ers to get on the dig­i­tal plat­form.

“We have been telling all our lead­ers to be part of so­cial me­dia; some have also come on board, while oth­ers are still work­ing on it. As far as the of­fi­cial han­dle of the Delhi Con­gress is con­cerned, it is very ac­tive and so am I and also Ajay Mak­enji. Un­like the AAP and BJP, the Con­gress does not have paid vol­un­teers and BOTs for their so­cial me­dia,” Mukher­jee said.

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