Amazon strikes deal with Apple to sell iPhones

CALIFORNIA: Amazon. com Inc on Friday said it would carry more Apple Inc products globally in time for the holiday shopping season, as the technology rivals put aside past differences to boost sales.

In coming weeks, the world’s biggest online retailer will sell the latest editions of Apple’s iPhone, iPad and other devices in the United States, Europe, Japan and India. Amazon sold a limited assortment from Apple previously that included Mac computers and Beats headphones.

The deal underscores how top brands such as Apple and Nike Inc, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. Amazon has taken a harder line on counterfeit goods as well. As of 4 January, Amazon will rid its site of Apple products from third-party merchants not authorized by the Cupertino, California-based technology company. Still, shoppers will be able to find non-branded accessories— like headphones—that are compatible with Apple devices.