In­dia’s firstof­fi­cial Craft Week

The Sunday Guardian - - Artbeat - BY OUR COR­RE­SPON­DENT

World’s fourth and In­dia’s first of­fi­cial craft week af­ter Lon­don, Syd­ney & China was held re­cently in Delhi’s GMR Ae­roc­ity. The idea was to pro­mote the tra­di­tion of crafts which is slowly dis­ap­pear­ing from the global mar­ket.

Iti Tyagi, founder, In­dia Craft Week said “Crafts has al­ways been per­ceived medi­ocre in In­dia, though world over hand- crafted and hand-made has found a great de­mand. The for­mats of yester years like mela, bazaar, haat are still pre­dom­i­nant. How­ever, the con­sumer gen­er­a­tion world over has changed and is look­ing for more as­pi­ra­tional and well branded prod­ucts, and there­fore there is an enough op­por­tu­nity to build or rein­vent a new im­agery for craft sec­tor. Such ini­tia­tives like In­dia Craft Week is of sig­nif­i­cance.”

The week show­cased craft­ing trends from finest ar­ti­sans, craft-preneurs, de­sign­ers, brands, In­ter­na­tional crafts awardees, ex­hi­bi­tion by award win­ning craftsper­son, Trend shows by craft dy­nasty, live demon­stra­tions by Padma Shri & Na­tional Award Win­ners, gal­leries by In­ter­na­tional award

Ar­ti­san at work at ICA, Delhi.

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