India’s firstofficial Craft Week
World’s fourth and India’s first official craft week after London, Sydney & China was held recently in Delhi’s GMR Aerocity. The idea was to promote the tradition of crafts which is slowly disappearing from the global market.
Iti Tyagi, founder, India Craft Week said “Crafts has always been perceived mediocre in India, though world over hand- crafted and hand-made has found a great demand. The formats of yester years like mela, bazaar, haat are still predominant. However, the consumer generation world over has changed and is looking for more aspirational and well branded products, and therefore there is an enough opportunity to build or reinvent a new imagery for craft sector. Such initiatives like India Craft Week is of significance.”
The week showcased crafting trends from finest artisans, craft-preneurs, designers, brands, International crafts awardees, exhibition by award winning craftsperson, Trend shows by craft dynasty, live demonstrations by Padma Shri & National Award Winners, galleries by International award
Artisan at work at ICA, Delhi.