Iconic Mumbai heritage theatre Eros evolves into PVR-INOX IMAX screen
The iconic Eros Theatre in Mumbai was taken by PVR-INOX and now, Inox Eros at Churchgate has become the first standalone IMAX with laser theatre in Mumbai. This marks a significant upgrade of the 86-year-old heritage EROS cinema, transforming it into the city’s ultimate destination for an immersive and technologically advanced cinematic experience. The state-of-the-art Inox Eros cinema with 305 seating capacity will be PVR Inox’s 5th IMAX Screen in Mumbai and the 23rd in its national circuit further strengthening the footprint of the company in Maharashtra with 253 screens in 53 properties. In West India, the total count has grown to 346 screens in 78 properties, reiterating the brand’s commitment to providing unparalleled cinema experiences to audiences across the region.
Speaking about this, Ajay Bijli, Managing Director, PVR INOX Limited, said, “As a leader in the cinema exhibition industry, PVR Inox is transforming the movie-going experience for audiences across India. We are extremely proud to play our part in the revival of the iconic cinema, EROS, which truly represents the aspirations of evolving cinema audiences. The reopening of the heritage cinema marks a significant milestone introducing the world’s most immersive movie experience for the people in South Mumbai.”
The cinema has seamlessly integrated the grandeur of the original art deco design with the awe-inspiring scale of IMAX. The lobby evokes a Broadway-esque ambiance; where branding becomes an integral part of the décor, leading to a compact yet dynamic space featuring a live cooking food counter as the central highlight. Heritage elements like bas-relief sculptures and intricate patterns are skillfully inter-woven into the contemporary design, creating a timeless masterpiece that breathes new life into the beloved landmark.
“For generations, EROS cinema has stood as a symbol of cinematic entertainment in the heart of Mumbai. Now, by integrating IMAX with Laser technology, we seamlessly blend the rich history of this iconic cinema with the cuttingedge brilliance of IMAX. At PVR INOX, we aim to elevate the cinematic experience and make it engaging for movie-goers that cannot be replicated at home. We extend a proud invitation to Mumbaikars to rediscover the magic of cinema once again at INOX EROS,” said Sanjeev Kumar Bijli, Executive Director, PVR Inox Limited.
Eros has been a premier landmark in South Mumbai for over 80 years. The 1930s saw the birth of Eros and a New Bombay playing host to numerous star-studded gala openings which now as a Mumbai catchment caters to the affluent Mumbai consumer. The Eros redevelopment plan consisted of restoration of the façade to bring back its old opulence and revamping the internal spaces to suit the needs of modern retail.