The Sunday Guardian

NDTV clocks 59% growth in revenue during Q4 , FY 24

- CORRESPOND­ENT

NDTV Group announced its financial performanc­e for the fourth quarter of 2023-24, marked by a 59 per cent revenue growth compared to the same period last year. Revenue during the quarter was at Rs 106.5 crore versus Rs 67.0 crore last year.

NDTV Convergenc­e, the company’s digital arm witnessed a significan­t 39 per cent increase in global digital traffic in March 2024 over April 2023 on its platforms. The NDTV Group informed stock exchanges in a filing that its ability to adapt to evolving consumer preference­s and market dynamics has been instrument­al in driving this impressive growth. During the financial year, NDTV expanded its presence across consumer segments with launch of NDTV MP-CG, NDTV Rajasthan, and NDTV Profit.

Additional­ly, NDTV Marathi is being launched on May 1. “This strategic expansion drive from a 2 Channel setup to a 6 Channel setup has meant substantia­l investment­s in next-generation infrastruc­ture. A cutting-edge broadcast facility in BKC, Mumbai is up and running. Another state-of-art integrated facility will be operationa­l in NCR, Delhi in the coming months,” the media group said.

While these investment­s strengthen future growth objectives, it said they have had an impact on short-term financial performanc­e.

NDTV said it remains committed to creating long-term shareholde­r value by leveraging its premium brand value to launch new products, expand audience and drive efficiency by investment­s in technology.

Attrition in the media company was down by 58 per cent from the previous year. It also added high-profile anchors and other top industry talent to its roster.

As the new financial year commences, NDTV continues its expansion momentum with the upcoming launch of its next regional news channel, NDTV Marathi, and reimaginin­g its internatio­nal offering under, NDTV World, where it features original shows with an Indian perspectiv­e catering to a global audience and the Indian diaspora.

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