Byju’s to re­cruit 3.5k, dou­ble work­force

-15 JA­PAN 0.6 -7 RUS­SIA -7 US IN­DONE­SIA BRAZIL Move Comes Af­ter Be­com­ing Fifth Most Val­ued Tech Startup In Dec At $3.6Bn

The Times of India (Mumbai edition) - - TIMES GLOBAL - Dig­bi­jay.Mishra @times­group.com

Ben­galuru: Ed­u­ca­tion tech­nol­ogy startup Byju’s has said it plans to dou­ble its work­force this year by adding 3,000-3,500 em­ploy­ees, kick­ing off one of the largest such re­cruit­ment drives by a pri­vate in­ter­net com­pany in the last few years.

Un­like food de­liv­ery firms Swiggy or Zo­mato that largely do the bulk of their hir­ing for the de­liv­ery work­force, Byju’s is look­ing to hire about 2,000 peo­ple for its sales and op­er­a­tions team, while the rest will be added to its con­tent-cre­ation team. In­ci­den­tally, the re­cruit­ment plans at Byju’s are dou­ble of what Ama­zon has planned for In­dia ac­cord­ing to pub­licly avail­able data on the com­pany’s global web­site.

Backed by the likes of Naspers and Ten­cent, Byju’s has pre­vi­ously said the com­pany has been grow­ing at 100% for the last three years and is on tar­get to touch Rs 1,400-crore rev­enue in the year end­ing March 2019. It says it has around 2 mil­lion an­nual paid sub­scribers. The mega hir­ing plans come months af­ter Byju’s closed a $540-mil­lion round, mak­ing it the fifth-most val­ued com­pany in the coun­try at $3.6 bil­lion — be­hind Flip­kart, Paytm, Ola and Oyo.

“In re­cent times, not many have an­nounced dou­bling their work­force. Byju’s, hav­ing raised good cap­i­tal re­cently, would also at­tract new tal­ent look­ing for op­por­tu­ni­ties,” said Kris Lak­sh­mikanth, CEO of re­cruit­ment con­sul­tancy firm The Head Hun­ters In­dia. Sev­eral com­pa­nies like Flip­kart and Snapdeal also had to lay off af­ter hir­ing ag­gres­sively in 2014 and 2015.

All of this comes on the back of Byju’s $120-mil­lion ac­qui­si­tion of US-based Osmo, which the Ben­galuru-based com­pany will use to en­ter the kids’ seg­ment (age 3-8) by the mid­dle of this year, with a stand­alone app. Byju’s founder Byju Raveen­dran told TOI the com­pany has also out­lined an in­vest­ment plan in the range of $50-100 mil­lion for over­seas ex­pan­sion in English­s­peak­ing mar­kets like the US, the UK and oth­ers. The de­tails of the same are be­ing worked out as to which coun­tries will see higher cap­i­tal al­lo­ca­tion.

Raveen­dran said the av­er­age conversion ra­tio for sub­scrip­tions in the kids’ seg­ment is higher than their cur­rent mar­ket user­base, which is chil­dren aged 9-17 years. So, an ad­di­tional team of sales ex­ec­u­tives on the ground would be crit­i­cal. “Over a pe­riod of time, this seg­ment could fetch a sig­nif­i­cant part of overall sales (30-40%) for our com­pany,” he said.

Peo­ple aware of Byju’s op­er­a­tions said it re­lies heav­ily on its on-ground sales team to push these sub­scrip­tions to par­ents of tar­get users, which of­ten start from a cold call. Raveen­dran said he is adding al­most about 100 peo­ple in the con­tent team ev­ery month.

The com­pany is also be­lieved to be in talks with sev­eral creators of pop­u­lar car­toon char­ac­ters to po­ten­tially in­te­grate them on Byju’s planned foray into the kin­der­garten seg­ment. But Raveen­dran did not dis­close spe­cific names. Osmo’s co-founder Pramod Sharma was down in Ben­galuru to work closely with the new own­ers of his com­pany.

Byju Raveen­dran |

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