The Times of India (Mumbai edition) : 2019-02-11

TIMES SPORT : 19 : 19


CCI NG 3.7 TOIMumbaiBS 11−02−2019 MumbaiCity 1 TOIMSPO2 vijay.malekar 02−10−2019 19:07 CMYK Product: PubDate: Zone: Edition: Page: User: Time: Color: ADVERTORIAL, EDUCATION PROMOTIONAL FEATURE MONDAY | FEBRUARY 11, 2019 Rise of Software Product Managers in digital business POLLPORTALUPDATE Write to us... Your voice matters to If you have a query, suggestion, doubt or simply a story to share, write to us at: Education Times. [email protected] Your voice Does the budgetary allocations for higher educational institutes address the need for quality education? Take up a Software Product Management course and learn to process volumes of disparate and exhaustive data into meaningful business insights, writes Haragopal Mangipudi Influencer : Last but most importantly, a director is responsible and accountable for critical decisions – either taking them or influencing them. Similarly, software product manager is a decision-making or influencing role. SPMs not only own the decisions about what gets built into the product, but also influence every aspect of its build, launch, pricing and delivery. > ● To participate, visit KEY SKILLS YOU NEED CAREERS To be a successful Software Product Management: Cognitive study I India is poised to make significant contributions in the Cognitive Science field in the years to come, explain Pratik Mutha, assistant professor, Biological Engineering and Dhwani Sadaphal, MSc student in Cognitive Science, IIT Gandhinagar success of the product within the constraints of budgets, time and other resources. The movie director orchestrates a diverse set of disciplines – technical, creative, operational and business alike. And this is a talent in itself to get the acceptance and respect of the specialists in each of these fields, without having to be an expert herself/himself in any of these. Similarly, the SPM needs to understand the nuances of the business domain, technology, design as well as user experience and customer value in n today’s digital world, as the software platforms are becoming the significant value drivers for business, the role of software product manager (SPM) is fast emerging as a key leadership role in large enterprises as well as startups. A high degree of management competence and orchestration across organizational structures, often without a hierarchical management position „ Orchestrator: ● > ‘Offbeat’ ‘Careers’ Click on under at A combination of technical and domain knowledge is essential in addition to business acumen, i.e. the ability to understand and influence the economic, technical and domain aspects of the product, its customers and its market „ TRAINING NEEDED SOFTWARE PRODUCT MANAGER’S ROLE Software Product Management is a science as well as an art: SPM should be able to process volumes of disparate and exhaustive data into meaningful business insights. And the art is about converting these insights into tangible business outcomes with the active collaboration with various functions in the enterprise. The primary accent of SPM could be technology, customer domain or business management depending on the nature of the product and the target customers. The success of an SPM largely depends on the synthesis of multiple competencies – like user experience, technical knowledge, market pulse, business acumen and leadership. Thus, while many good performers from various functions move laterally into the software product management roles, a good business school which offers CAMPUS BEAT Let us look at a simple analogy with Hollywood to understand the essence of the SPM role. An SPM’s role is akin to that of the director of a movie , who does not shoot, does not edit, does not design and does not act either. However, most often the success of a movie is synonymous with that of its director. Budget review The budget allocation for higher education should have been more to improve the quality of education and address industry’s needs for skilled manpower, writes Jitin Chadha, founder director, Indian School of Business & Finance courses on Software Product Management could be a perfect launch pad for careers. > ‘Campus Beat’ Click on at Creative visualisation : ● CAREER PROGRESSION FOR SPMS The director’s primary responsibility is the creative visualisation of the story through the eyes of the viewers. Similarly, the primary responsibility of the SPM is to visualise the product/platform through the prism of its customers and users. FULLBRIGHT FELLOWSHIPS IT honchos Satya Nadella, Sundar Pichai, Marissa Mayer were all successful product managers before becoming the CEOs of Microsoft, Google and Yahoo, respectively. As a leadership role, software product management gives a holistic experience of dealing with all the functions inside the organisation as well as the experience of dealing with the ecosystem of partners, influencers and customers in the market. What could be a better launchpad for an executive management career? SHUTTERSTOCK Applications have been invited by the United States-India Educational Foundation (USIEF) for Fulbright-Nehru Master's Fellowships for 2020-2021. The fellowships are designed for Indians to pursue a master's degree programme at select US colleges in the areas of Arts and Culture Management,Economics, Public Administration, Environmental Science, International Affairs, Gender Studies and Women's Studies. The last date of applying is May 15, 2019. Around 100 FulbrightNehru and eight FulbrightKalam Climate Fellowships will be awarded to Indian applicants in 2020. For more details, visit addition to having the strong business acumen. The director may not directly control most part of the resources, people or finances – production leadership controls these. Similarly, the SPM can only influence but not control the critical functions like HR and finance. Having said that, software product manager is not a lone wolf – like a movie director has multiple associate directors (ADs), the chief product officer (or its equivalent nomenclature) is assisted by a team of SPMs with well-defined span coverage for each. Not a lone wolf : ● Accountability: ● The responsibility for the commercial success of the movie rests with the director. Similarly, the SPM is accountable for the commercial (The author, an alumnus of IIM-Bangalore, now teaches there and consults software product companies)

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