Liv­ing Co­ral is 2019 colour of the year

The Times of India (New Delhi edition) - - TIMES NATION -

It’s the color of un­der­wa­ter reefs hang­ing on for dear life. The sky at dusk. Some of the lat­est iPhones and the lat­est looks on the run­ways of Marc Jacobs and other top fash­ion de­sign­ers. Liv­ing Co­ral has been cho­sen by the Pan­tone Color In­sti­tute as its 2019 color of the year.

Can a color be con­vivial? Lau­rie Press­man, the com­pany’s vice pres­i­dent, con­sid­ers this sat­u­rated orange base with a golden un­der­tone not only warm and wel­com­ing but ver­sa­tile and life-af­firm­ing. It en­er­gizes with a softer edge than, say, its pas­tel and neon color cousins.

“With ev­ery­thing that’s go­ing on to­day, we’re look­ing for those hu­man­iz­ing qual­i­ties be­cause we’re see­ing on­line life de­hu­man­iz­ing a lot of things,” Press­man told The As­so­ci­ated Press. “We’re look­ing to­ward those col­ors that bring nour­ish­ment and the com­fort and fa­mil­iar­ity that make us feel good. It’s not too heavy. We want to play. We want to be up­lifted.” Press­man also sees a retro vibe to Liv­ing Co­ral, in the same way a softer ver­sion of the 2018 pick, Ul­tra Vi­o­let, is the shade of some gray heads when hair ton­ers bring on a turn to pur­ple.

“It’s the emo­tional nour­ish­ment. It’s a big hug,” she said of Liv­ing Co­ral.

Pan­tone is a for-profit en­ter­prise that fore­casts color trends, an­a­lyzes the psy­chol­ogy of color and ad­vises com­pa­nies on color for prod­uct pack­ag­ing and brand iden­tity. Its wares come with price tags, but nearly 20 years of choos­ing col­ors of the year has been a use­ful mar­ket­ing strat­egy and free, free, free.

Liv­ing Co­ral is as­cend­ing, Press­man said, at a time when bleach­ing due to cli­mate change con­tin­ues to rob ac­tual co­ral reefs of their rain­bows. It’s a color that seems to work for every­body, across the gen­der spec­trum in ap­parel and across seg­ments, from art and house­wares to home in­te­ri­ors and in­dus­trial de­sign.

Be­fore Ul­tra Vi­o­let was cho­sen for 2018, there was Green­ery the year be­fore. In 2016, Pan­tone picked a duo for the first time: Seren­ity (a baby blue) and Rose Quartz (a light pink).

The se­lec­tion process spans the year. Pan­tone’s ex­perts travel the world in search of color in­flu­ences that gained mo­men­tum, from the en­ter­tain­ment in­dus­try and trav­el­ing art col­lec­tions to fash­ion and beauty trends, travel des­ti­na­tions and spe­cialty shows for de­sign and decor.

HOT HUE: This shade of orange-pink has been pop­u­lar on the run­way, in makeup looks and across the me­dia

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