Tin­der for cows helps them breed

The Times of India (New Delhi edition) - - TIMES TRENDS -

Cows and bulls search­ing for “moo love” now have a mo­bile app to help their breed­ers. A UK farm­ing startup in­tro­duced a Tin­der-style app, called Tud­der, that lets farm­ers find breed­ing matches by view­ing pic­tures of cat­tle with de­tails of their age, lo­ca­tion and owner. Users hear a moo­ing sound as they swipe — right to show they’re in­ter­ested or left to re­ject pos­si­ble matches.

Hectare, which de­signed the app, says it “seeks to unite sheep­ish farm an­i­mals with their soul­mates”. “Tud­der is a new swipe-led match­mak­ing app, help­ing farm an­i­mals across the UK find breed­ing part­ners in the quest for moo love,” ac­cord­ing to the Ap­ple app store de­scrip­tion.

Farm­ers who swipe right on an im­age of a cow — or group of cows — are di­rected to Hectare’s live­stock-buy­ing web­site, with a chance to con­tact the owner or make an of­fer. The list­ing web­site in­cludes in­for­ma­tion on the an­i­mal’s char­ac­ter and any health is­sues.

Pro­file de­scrip­tions range from “nice big strong sorts make nice suck­ler cows” to “quiet well grown young bull ready to work”.

Mar­cus Lam­pard, a farmer in south­west Wales, has one pedi­gree beef short­horn breed­ing bull listed on the app and says it’s a lot eas­ier to sell live­stock on­line. “Go­ing to mar­ket is a nui­sance,” he said by tele­phone. “If I go to an open mar­ket with a bull, and then maybe bring it back, it shuts ev­ery­thing down on the farm for at least two weeks.” Lam­pard, 76, said his daugh­ter lists the cows on­line for him.

NO BULL!

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