INDIGENIUS! We Asked For The Moon, And Got It

The Times of India (New Delhi edition) - - Times Nation -

A New G4: Only US, Rus­sia, China Have Soft-Landed Be­fore

TCHANDRA NAMASKAR

hanks to the sup­port and pa­tron­age of our loyal read­ers, The Times of In­dia is by far the world’s largest English news­pa­per with a cir­cu­la­tion of over 4 mil­lion copies. We have built huge print­ing presses with mas­sive ca­pac­i­ties and the latest tech­nolo­gies across our big ci­ties to meet this de­mand. But we still need sev­eral hours to print so many copies. And since it has been our con­stant en­deav­our to de­liver the paper to your doorstep first thing in the morn­ing (for which we have an internal ini­tia­tive named ‘Project Sun­rise’), it means that ev­ery­one in the value chain — from Edi­to­rial to Pro­duc­tion to Cir­cu­la­tion — needs to ad­here to strict dead­lines. Our re­porters and ed­i­tors do their very best to bring you the latest and most com­pre­hen­sive news and anal­y­sis — but at a des­ig­nated point of time they have to ap­ply the ‘guil­lo­tine’ (or cut­off), be­cause if they de­lay re­leas­ing pages, it has a cas­cad­ing ef­fect that re­sults in our read­ers getting the paper late.

At the same time, when a mo­men­tous event such as a Moon-land­ing is sched­uled for very late in the night — well be­yond our daily dead­lines — we try to keep the last edi­tion of the night ‘open’ till as late as pos­si­ble. And so it was that for the Satur­day edi­tion of the paper, all the op­er­a­tional func­tions came together to draw up spe­cial plans to max­imise the print­ing and cir­cu­la­tion of that last edi­tion. Edi­to­rial, for

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