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The Times of India (New Delhi edition) - - Times Global -

Maori groups threat­ened to boy­cott Air New Zealand on Thurs­day, ac­cus­ing the air­line of cul­tural theft over its at­tempt to trade­mark the mast­head of its in-flight mag­a­zine Kia Ora. The mag­a­zine’s ti­tle is an indige­nous greet­ing com­monly used by all New Zealan­ders and the Maori Coun­cil said the Kiwi flag car­rier had no right to trade­mark it. ‘The words ‘kia ora’ are Maori and for them to be com­mer­cialised is a dis­grace­ful act,’ Maori coun­cil spokesman Brent Rei­hana told TV3. Air New Zealand said the trade­mark ap­pli­ca­tion was only for the mag­a­zine’s stylised Kia Ora logo, not for the phrase it­self

AP

CUL­TURAL THEFT?

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