YOU THINK YOU HATE IT BUT IT GOES DEEPER
We don’t hate the actual words of corporate jargon, according to Gretchen McCulloch, internet linguist and author of Because Internet.
She says the words associated with business speak are just euphemisms for all the frustrations we harbour about work. “In many cases when you see people disliking something about language, it’s more a symptom than a cause. You see this everywhere — people dislike how teenagers talk because they have worries about where ‘the youth’ are going,” she adds. “Euphemisms eventually take on the quality of the things that they’re being euphemistic for.”