YOU THINK YOU HATE IT BUT IT GOES DEEPER

The Times of India (New Delhi edition) - - Sunday Special -

We don’t hate the ac­tual words of cor­po­rate jar­gon, ac­cord­ing to Gretchen McCul­loch, in­ter­net lin­guist and author of Be­cause In­ter­net.

She says the words as­so­ci­ated with busi­ness speak are just eu­phemisms for all the frus­tra­tions we har­bour about work. “In many cases when you see peo­ple dis­lik­ing some­thing about lan­guage, it’s more a symp­tom than a cause. You see this ev­ery­where — peo­ple dis­like how teenagers talk be­cause they have wor­ries about where ‘the youth’ are go­ing,” she adds. “Eu­phemisms even­tu­ally take on the qual­ity of the things that they’re be­ing eu­phemistic for.”

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