‘Atre be­gan cannabis biz year ago, mayn’t have known rules’

The Times of India (New Delhi edition) - - Times Na­tion -

Agrad­u­ate of New York Univer­sity, Atre, ac­cord­ing to his so­cial me­dia pro­file, stud­ied lit­er­a­ture but grav­i­tated to the tech world, start­ing his ca­reer in a Sil­i­con Val­ley com­pany in the 1990s.

Atre founded his own com­pany fo­cus­ing on web de­signs for other busi­nesses, and ac­cord­ing to post­ings on­line by his friends and crit­ics, he was a hard­work­ing and driven ex­ec­u­tive who had his share of crit­ics and en­e­mies.

Atre’s so­cial me­dia pro­file de­picted an ad­ven­tur­ous life of a “Surfer. Mush­room for­ager. Al­ways on the go.” Ac­cord­ing to some ac­counts, he started a mar­i­juana or cannabis en­ter­prise a year ago, and one ac­quain­tance told a lo­cal TV sta­tion that he may have been un­fa­mil­iar with the rules of the busi­ness.

There were sev­eral harsh cri­tiques of Atre’s work man­age­ment style on­line by some for­mer em­ploy­ees, but peo­ple also praised his kind­ness, work ethic, and spir­i­tu­al­ity.

“You reap what you sow. If you con­stantly in­sult your em­ploy­ees and clients with rude out­bursts, you’ll get what you de­serve in the end. Grow up!” read one such re­view. An­other said: “The CEO Tushar Atre doesn’t value any­one but him­self. He once likened em­ploy­ees to break pads —you push on them as hard as you can and when you have used them, you re­place them.”

Atre him­self re­sponded to some of the crit­i­cism in a post.

“We work in the ex­tremely fast-paced, high stress world of Sil­i­con Val­ley and it is def­i­nitely not for the faint of heart. There are tax­ing sched­ules, de­mand­ing clients, and the ham­ster wheel never stops. I fully recog­nise that this is not the right place for ev­ery­one, which is why I put my em­ploy­ees through what can be viewed as rig­or­ous ex­er­cises to en­sure that we con­tin­u­ally el­e­vate our skills to meet the on­go­ing needs of our clients in an ever-chang­ing space,” he wrote.

Tushar Atre

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