‘Atre began cannabis biz year ago, mayn’t have known rules’
Agraduate of New York University, Atre, according to his social media profile, studied literature but gravitated to the tech world, starting his career in a Silicon Valley company in the 1990s.
Atre founded his own company focusing on web designs for other businesses, and according to postings online by his friends and critics, he was a hardworking and driven executive who had his share of critics and enemies.
Atre’s social media profile depicted an adventurous life of a “Surfer. Mushroom forager. Always on the go.” According to some accounts, he started a marijuana or cannabis enterprise a year ago, and one acquaintance told a local TV station that he may have been unfamiliar with the rules of the business.
There were several harsh critiques of Atre’s work management style online by some former employees, but people also praised his kindness, work ethic, and spirituality.
“You reap what you sow. If you constantly insult your employees and clients with rude outbursts, you’ll get what you deserve in the end. Grow up!” read one such review. Another said: “The CEO Tushar Atre doesn’t value anyone but himself. He once likened employees to break pads —you push on them as hard as you can and when you have used them, you replace them.”
Atre himself responded to some of the criticism in a post.
“We work in the extremely fast-paced, high stress world of Silicon Valley and it is definitely not for the faint of heart. There are taxing schedules, demanding clients, and the hamster wheel never stops. I fully recognise that this is not the right place for everyone, which is why I put my employees through what can be viewed as rigorous exercises to ensure that we continually elevate our skills to meet the ongoing needs of our clients in an ever-changing space,” he wrote.