Sponsorship row hits The Hundred
The England Cricket Board (ECB) has come unfire from health cy who said their domestic tournament The Hundred
junk food with its sponsorship deal with KP
The 100-ball format tourna
which will be during the English summer starting July 2020, was launched on Thursday
eight city-based teams’ kits feature logos of the British-based brand’s ucts, which tato, based snacks.
KP was the tournament’s
in July by the ECB in bid to the encourage families to be but health said it would have effect, espe
Junk food brands’ sponsorship of sporting events is just way they sure their unhealthy take centre stage in children’s Caroline Cerny of the Obesity Health Alliance said in statement.
know that the exposure to junk food that children today exposed to influences their food choices how they eat.”
KP said they nised they had
to healthier that
with snacking choices, they had the salt content in their core ucts.
believe that snacks can be enjoyed of balanced diet healthy lifestyle, including
exercise,” KP spokeswoman told Reuters. have existing