Spon­sor­ship row hits The Hun­dred

The Times of India (New Delhi edition) - - Times Sport -

The Eng­land Cricket Board (ECB) has come un­fire from health cy who said their do­mes­tic tour­na­ment The Hun­dred

junk food with its spon­sor­ship deal with KP

The 100-ball for­mat tourna

which will be dur­ing the English sum­mer start­ing July 2020, was launched on Thurs­day

eight city-based teams’ kits fea­ture lo­gos of the Bri­tish-based brand’s ucts, which tato, based snacks.

KP was the tour­na­ment’s

of­fi­cial team

in July by the ECB in bid to the en­cour­age fam­i­lies to be but health said it would have ef­fect, espe

on chil­dren.

Junk food brands’ spon­sor­ship of sport­ing events is just way they sure their un­healthy take cen­tre stage in chil­dren’s Caro­line Cerny of the Obe­sity Health Al­liance said in state­ment.

know that the ex­po­sure to junk food that chil­dren to­day ex­posed to in­flu­ences their food choices how they eat.”

KP said they nised they had



to health­ier that


with snack­ing choices, they had the salt con­tent in their core ucts.

be­lieve that snacks can be en­joyed of bal­anced diet healthy life­style, in­clud­ing

ex­er­cise,” KP spokes­woman told Reuters. have ex­ist­ing


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