Move over bridezil­las, here comes ‘bride­giv­vas’

The Times of India (New Delhi edition) - - Times Trends - Abby Ellin

In­stead of send­ing their 100 guests off with tea tow­els em­bossed with their smil­ing faces, or a flower pot with their in­scribed wed­ding date, Brit­tni Switser and Ray­mond Ul­ger wanted to give some­thing that might not end up in the bot­tom of a trash bin.

So they made a do­na­tion to VOW, a non­profit or­gan­i­sa­tion that works to end child mar­riages, on be­half of ev­ery­one who at­tended their Au­gust 30 wed­ding. “Mar­riage for us is wak­ing up ev­ery day and mak­ing an ac­tive choice to love each other,” said Switser, 26, a qual­ity con­trol man­ager at a health care com­pany in New York.

She and Ul­ger, who is also 26 and works as an au­di­tor for the same health care com­pany, have been to­gether for seven years. “Girls should be able to grow up into their own selves and know who they are be­fore mak­ing that gi­ant leap to love some­one else,” Switzer said. “I loved that VOW is do­ing that very im­por­tant work.”

For their Oc­to­ber 12 wed­ding, Amanda White­head and Matt Gris­wold are do­nat­ing $400 to the Amer­i­can Can­cer So­ci­ety in honor of Gris­wold’s grand­mother who died of lung can­cer two years ago. The cou­ple has also linked their registry on the Knot to the Dr. Mar­tin Luther King Jr. Schol­ar­ship Trust Fund.

“It seemed like such a sim­ple thing to do to help kids in need,” said White­head, 28, a high school teacher from New Jer­sey. Bridezil­las are cer­tainly still around, but a kinder, gen­tler bride has also emerged. Rather than rack­ing up ex­pen­sive gift reg­istries, they’ve gone all Harry and Meghan and re­quested char­i­ta­ble do­na­tions in their name or made their own do­na­tions.

Call them bride­giv­vas? “Mod­ern cou­ples are be­gin­ning to ques­tion the con­sumer-fo­cused ver­sion of wed­dings, seek­ing to cre­ate cel­e­bra­tions with greater mean­ing,” said Karen Hop­kins, a for­mer wed­ding plan­ner who last year started Bride Dis­rupted, which helps cou­ples cre­ate mean­ing­ful wed­dings.

A 2018 NerdWal­let sur­vey of 1,992 adults found that 43% would rather do­nate to char­ity than give a gift. Hop­kins en­cour­ages cou­ples to de­ter­mine a pur­pose for their wed­ding cel­e­bra­tion. “If your wed­ding’s pur­pose is about build­ing com­mu­nity, you could get to­gether with your friends to com­plete a ser­vice project,” she said. Los An­ge­les: An in­gestible sen­sor that al­lows doc­tors to re­motely monitor pa­tients’ in­take of tu­ber­cu­lo­sis medicine could rev­o­lu­tionise its treat­ment and cure in In­dia, which has the high­est TB bur­den in the world, a study sug­gests.

A ran­domised con­trolled trial, pub­lished in the jour­nal PLOS Medicine, in­volved the sen­sor con­nected to a paired mo­bile.

The trial pro­duced su­pe­rior re­sults to di­rectly ob­served ther­apy, where a health­care worker watches the pa­tient swal­low med­i­ca­tion.

Re­searchers from the Uni­ver­sity of Cal­i­for­nia sug­gest that the tech­nol­ogy could be a game changer in high preva­lence coun­tries where treat­ment ad­her­ence re­mains a stum­bling block.

The trial demon­strates that Wire­lessly Ob­served Ther­apy was re­ported as highly ac­cu­rate in record­ing med­i­ca­tion in­ges­tion (99.3%), the re­searchers said. WOT con­sists of an in­ges­tion sen­sor com­posed of min­er­als, a patch worn on the torso and a paired mo­bile de­vice.

Getty Im­ages/TongRo Im­ages RF

Rather than sign­ing up for ex­pen­sive gift reg­istries or hand­ing out un­wanted party favours, many brides in the US are do­nat­ing to char­i­ties

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