Merc In­dia sales cross 10k units in Jan-Oct

The Times of India (New Delhi edition) - - Times Global - Pankaj.Do­[email protected] times­group.com

New Delhi: The festive push has added some vigour to numbers of Mercedes-Benz in In­dia. The com­pany said sales in 2019 have crossed 10,000 units in first week of Oc­to­ber and added that the re­cent eco­nomic boost­ers an­nounced by the govern­ment has helped im­prove buyer sen­ti­ment. Mercedes sold 9,915 units in Jan­uary-Septem­ber 2019, a 16% de­cline against 11,789 units it sold in the com­par­a­tive pe­riod of last year.

Martin Sch­wenk, MD - In­dia, said while the coun­try still faces “strong macro-eco­nomic chal­lenges”, the re­tail mar­ket seems to be bounc­ing back. “We are ex­cited to wit­ness the con­sumer feed­back on our prod­ucts in Septem­ber. On the back of a strong Septem­ber per­for­mance, we have al­ready crossed the 10,000-unit mark… and are con­fi­dent of main­tain­ing this growth mo­men­tum by lever­ag­ing up­beat cus­tomer sen­ti­ment.”

Auto com­pa­nies have been launch­ing new mod­els and of­fer­ing heavy dis­counts to lure buy­ers dur­ing the festive season. Sch­wenk said Mercedes re­mains bullish on the mid- to longterm prospects of the In­dian mar­ket. The com­pany sold15,538 units in 2018 and said it will con­tinue to launch new cars in Oc­to­ber-De­cem­ber. The com­pany has been fo­cus­ing on BS6 mod­els for the past one year and has in­di­cated that new ve­hi­cles will be launched with lat­est emis­sion stan­dards. Sch­wenk has said that the govern­ment should re­duce GST on lux­ury cars to make them more af­ford­able. “Our brand is def­i­nitely not a sin. Is it a sin to af­ford things you had been dream­ing? I don’t think so.”

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