Merc India sales cross 10k units in Jan-Oct
New Delhi: The festive push has added some vigour to numbers of Mercedes-Benz in India. The company said sales in 2019 have crossed 10,000 units in first week of October and added that the recent economic boosters announced by the government has helped improve buyer sentiment. Mercedes sold 9,915 units in January-September 2019, a 16% decline against 11,789 units it sold in the comparative period of last year.
Martin Schwenk, MD - India, said while the country still faces “strong macro-economic challenges”, the retail market seems to be bouncing back. “We are excited to witness the consumer feedback on our products in September. On the back of a strong September performance, we have already crossed the 10,000-unit mark… and are confident of maintaining this growth momentum by leveraging upbeat customer sentiment.”
Auto companies have been launching new models and offering heavy discounts to lure buyers during the festive season. Schwenk said Mercedes remains bullish on the mid- to longterm prospects of the Indian market. The company sold15,538 units in 2018 and said it will continue to launch new cars in October-December. The company has been focusing on BS6 models for the past one year and has indicated that new vehicles will be launched with latest emission standards. Schwenk has said that the government should reduce GST on luxury cars to make them more affordable. “Our brand is definitely not a sin. Is it a sin to afford things you had been dreaming? I don’t think so.”