S’pore to be first na­tion to ban ads for sug­ary drinks

The Times of India (New Delhi edition) - - Times Trends -

Sin­ga­pore: Sin­ga­pore will be­come the first coun­try in the world to ban ads for the most un­healthy sug­ary drinks in its lat­est move to com­bat ris­ing di­a­betes rates, the health min­istry said on Thurs­day.

Prod­ucts deemed “less healthy” must now dis­play la­bels grad­ing their nu­tri­tional and sugar con­tent, with those con­sid­ered to be most un­healthy banned from ap­pear­ing in ads across all me­dia plat­forms, in­clud­ing broad­cast, print and on­line chan­nels.

“This aims to re­duce the in­flu­ence of such ad­ver­tise­ments on con­sumer pref­er­ences,” the min­istry said, call­ing the ban a world-first. It added that the mea­sures were only a start and it will con­tinue to ex­plore the pos­si­bil­ity of a sugar tax or ban.

“We urge SSB (sugar-sweet­ened bev­er­ages) man­u­fac­tur­ers to con­sider re­for­mu­lat­ing their drinks to con­tain less sugar even as we fur­ther study these mea­sures,” it said.

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