Firm training next-gen tech creators
Twelve-year-old Shaurya Sharma, from Mumbai, is among the youngest in the country to build an AI chatbot. Many more kids are on track to develop their first technology products, the result of a growing trend where curious minds are being introduced to coding early on. on school for parents.
White Hat Jr has its own coding curriculum and gives one-on-one lessons through interactive online classes.
Bajaj, who has two young daughters, is a huge believer in the power of early learni ng, and t his conviction helped him go from concept to execution in less than a year.
“This business proposition is a new model for the country and even the world. Considering that no one else t eaches young kids to create digital products, there was no playbook for us to borrow from,” Bajaj said.
The startup has seen over 1.5 lakh student t rials and onboarded over 500 teachers since its com - mercial launch in March this year. Bajaj did not disclose number of paid users but said both learner count and revenue were doubling every month.
Word-of-mouth praise is working best for the startup. “A kid in Gangtok signed up for our course and about a week later, 23 more children from the same location enrolled with us,” he said. According to the entrepreneur, despite proliferat i on of edtech models in t he K-12 space, White Hat Jr has no direct competitor who helps kids create tech products and “gets t hem to learn to fish”.
“Our focus on helping kids create their own apps and the live one-on-one teaching model sets us apart,” he said.
The startup has a war chest in place for its next phase of growth, after a recent raise of $10 million from Silicon Valley’s edtech- focused fund Owl Ventures and existing investors Nexus Venture Partners and Omidyar Network.
Global expansion is now on the cards and plans will be in motion in November.
White Hat Jr also intends to add global class scheduling feature and gamification techniques to its platform. “We will also use the funds to expand our user base and onboard more teachers,” Bajaj said.
He is not losing sleep over competition in the mark. “As long as tech helps kids to create things and enhances their creativity, parents are happy to sign up,” he said.