BEST EMERGING DESTINATION

Saudi Arabia

Until a few years ago, most of the tourism in Saudi Arabia was centred around religious pilgrimages. But the second biggest tourist destination in the Middle East has undergone significant cultural transformations in recent years and has opened up to leisure, adventure, culture, and luxury tourism in a big way. Redhued mountains, azure desert lakes, technicolour reefs of the Red Sea, the untamed wilderness of the Rub’ Al Khali, the bustling lanes of Jeddah’s old souks, and the great outdoors and Bedouin culture of Riyadh—Saudi Arabia is full of destinations and experiences waiting to be explored. visitsaudi.com

Luxembourg

One of the smallest countries of Europe, the Grand-Duchy of Luxembourg is still relatively unknown. But being the wealthiest country in Europe and one of the safest in the world, it is swiftly gaining popularity among travellers. Strategically located in the heart of Europe, bordering France, Germany, and Belgium, the tiny nation is easily accessible. Offering a multitude of landscapes across six regions, it’s rich in culture, history, architecture, and industrial heritage. The cosmopolitan capital, Luxembourg City, is lively and bustling, and its UNESCO-listed old town features unique fortifications. It’s also counted among the 10 most relaxed cities in the world! visitluxembourg.com