SIPS OF LUXURY

The beverage industry is among the most dynamic ones in the country right now. Schauna Chauhan, CEO of Parle Agro, reflects on how she stays ahead of the curve and tells us about her most lavish holidays.

When did you decide you’d join your father in the business? Since you took over the role of CEO, what changes have you brought into the business?

I’ve spearheaded the use of technology at Parle Agro. As a result, we now have more data to analyse and take faster decisions. We have also transitioned to a largely paperless and process-driven organisation with good, sturdy systems in place. We have increased our employee strength, as we have recruited [for] specialised departments.

What’s the next big trend you foresee in the industry?

Consumers are looking for value-based beverages. Our value-packs are being sold at incredible price points of `10 and `5, with sizes going down to 85ml and 65ml.

What’s next for Parle Agro?

We have now entered the dairy beverage category with a flavoured milk brand named Smoodh.

What is your advice to aspiring female entrepreneurs?

Only you can take yourself to the goal. One must not be afraid to assert themselves where they need to. Be passionate and persistent, and allow failures to teach you.

What kind of traveller are you?

I like to go with a pre-planned itinerary, so there’s no point where I don’t know what to do. I don’t mind shuffling the itinerary around or skipping things once I’ve gotten to the place. I’m not much of a history buff, so I balance out the must-see places. I love the outdoors, serene places, and small villages.

Your work must take you places. Tell us about the most fascinating destinations you have visited.

Sicily in Italy is by far the most fascinating destination I’ve visited. I loved everything about Sicily—the street markets, beaches, volcanoes, and the slow life.

What is the most luxurious holiday you’ve ever taken? When I went to Monaco for a Formula 1 race, we stayed at a luxury hotel that took care of each and every detail of our trip. Everything was personalised to our liking, from the food to the transportation to the little things. The nights at the grand casino and the opera were well planned to ensure that the experience was to our liking. And then, watching the Formula 1 race live from luxury yachts and the stands was an incredible feeling. The track also opens up every evening and becomes one big dance floor. The overall experience was amazing and unforgettable.

What are your top MICE destinations?

Shanghai, Germany, Paris, and Barcelona.

Any places on your bucket list?

I have quite a few—Korea, Japan, Greece, Portugal, Turkey, and Iceland.

Chauhan on a family holiday in Australia.

Chauhan says Sicily is the most fascinating destination she has visited.