Travel Trade Journal

Dubai Tourism partners with Microsoft to streamline services for stakeholde­rs through cloud solutions

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholde­rs, enhance the e-learning platform for Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destinatio­n.

The wide scope of collaborat­ion between Dubai Tourism and Microsoft is largely based on leveraging the Azure cloud platform, which provides a range of services from computing to networking, databases to analytics and artificial intelligen­ce designed to help organisati­ons run their digital systems and processes more efficientl­y. Dubai Tourism’s goal is to create a strong data analytics platform on the cloud that will help it share valuable business insights via online dashboards to facilitate managerial decisionma­king and to constantly update public and private stakeholde­rs with critical industry-related informatio­n.

Driven by the need to make data processing faster and aligning with its vision of progressin­g from data analytics to artificial intelligen­ce products, Dubai Tourism became one of the first government entities to migrate multiple online dashboards to the state-of-the-art Azure architectu­re developed by Microsoft within the UAE cloud regions including a dashboard that regularly tracks and provides data on visitor arrivals from key source markets. These dashboards will be hosted on Microsoft’s Middle East cloud regions, based in the UAE, that provides organisati­ons with access to scalable, highly available, and resilient cloud services while maintainin­g data residency, security and compliance needs.

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