The Big Bang of ‘New Marketing strategies’

Moving your brand online will keep you connected to your customers and enable a unified customer experience. Three key areas to focus on: your story, website and data. One must revisit their current content marketing and keyword strategy. Stay relevant to the consumer’s needs today which means reassuring them about how your company/brand is responding to the pandemic.

The world as we once knew has definitely changed, the term ‘new normal’ is indeed the latest drift in the ecosystem, while we still try to combat with the enemy (COVID), we must take a minute and appreciate the few certain changes this pandemic brought along. Even though we are compelled to adapt to the new normal, we are also introduced to a fresh canvas to start and initiate practices/strategies we always wanted to. This new ground has given us an opportunity to define new-fangled terms in our respective areas of work.

Among the first few trick changes that all the professions witnessed during the pandemic crisis was the introduction of new marketing strategies. The new marketing mix is all about awareness and responsiveness of the brands, a lot of brands took the untraditional route and went for more innovative and outof-the-box approach to reach out to their respective customers and build a strong PR for them, the marketing concepts shifted from selling services to building content based stratagems.

Read on as we bring you few insights on the new marketing strategies adopted by our industry trailblazers…