‘Guests are regularly inquiring about our hotel on various digital mediums’
The spread of COVID-19 has led to an unparalleled need to adapt to the ‘New Normal’. All the printed collaterals were shifted online or were converted into QR code linked creative; be it in room collaterals or the menus displayed at the restaurants. We launched and effectively marketed the all-inclusive ‘New Normal wedding packages’, catering to 50 guests which was a huge hit among the city audience. The rooms and suites at the hotel have been converted into a safe haven for ‘Gourmet In-Suite’ experiences. Guests can celebrate exquisite flavours in the comfort of their very own room and indulge in an exclusive 3-hour intimate experience in our luxurious suites.
Not just that, the various all-inclusive room offers at the hotel including the ‘Self Isolation package’, where one can stay socially responsible and self-isolate themselves in the comforts of the specially curated rooms, making the most of a host of luxe amenities extended. Guests can book their special stay for 7 nights or more and keep themselves away in the luxurious, clinically sanitised rooms along with exclusive offerings like an unconventional in-room restaurant dining experience and much more.
All these activities, executed over a period of time helped to elevate the brand’s visibility and have been taken very positively by our customers.
On social media, we hosted weekly fitness sessions with trained experts from the hotel featuring LIVE on the Instagram page during lockdown, helping our customers work out from home with some insightful fitness and health tips. We also frequently posted new and unique recipes during the lockdown to showcase new food trends and hacks. The hotel collaborated digitally with other Marriott hotels in the country and launched a series in association with Malay origin, International Master Chef Kuan Lai, hosting weekly sessions on ‘The Far East Cuisine’ LIVE from Cape Town, South Africa.
Marriott’s ‘Commitment To Clean’ initiative videos showcased how equipped we are to welcome you to the premises, the social distancing in restaurants, removal of in-room collaterals by going completely digital, contactless check-in and more was posted on Facebook, Instagram, Google my business. We also posted it on various online travel portals because our guests regularly are checking about our hotel on various digital mediums.