‘TAT Mumbai building and publishing content around ‘armchair tourism’ with PR and media partners’
At TAT, we believe that there is light at the end of every tunnel. Thus, even throughout these challenging past months, our teams have put our best foot forward to continue engaging with our partners and consumers. We have seen the exponential growth of digital marketing prospects in India a couple of years ago and witnessed its boom during the lockdown period. TAT Mumbai team had reached out to several partners in trade and media wherein they conducted several webinars, destination presentations and situation update sessions through various platforms. Additionally, the team reached out to different travel communities, bloggers, media outlets to share situation updates and also throwback posts of travel in Thailand.
Moreover, our social media team has been working consistently during the lockdown on every platform we have on a daily basis, Facebook: Tourism Authority of Thailand India, Instagram: tat_ india, Twitter: tat_india and the blog: tourismthailand.in, to share contents including VDOs and E-book which match consumers’ interest and to interact with our followers through contest driven content. Our PR team works with our media partners to publish content around ‘armchair tourism’ by sharing the VR tour of the destinations in Thailand.
In order to strengthen our reach and engagement, we segregate our activities in groups’ vis-à-vis consumers and trade partners.
For the consumers, as I mentioned, we have our social media platforms through which we communicate with our followers through posts, stories and videos. We conduct online activities as well as contests whenever it’s suitable. Recently we carried out the #khaothai campaign with Seefah Restaurant led by India based Thai chef, Chef Seefah wherein the winners were gratified with Thai meals. The other was a #Thaiventure contest. We let the consumer show us what activities are on their bucket lists for their future visits to Thailand. 4 winners have won a chance to travel to Thailand following the resumption of international travel.
For our trade partners, we have just conducted the first-ever Indian Luxury Virtual Connect (ILVC2020) on 15-16 July, 2020 across key metro cities in India through a virtual platform. This event provided the opportunity for Indian and Thai luxury partners to connect, and understand the scenario of both India and Thailand. Through this virtual interface, we shared the experience of a roadshow while maintaining social distancing in our respected homes. We are certain that this initiative will help us drive traffic to Thailand shortly after travel permissions are granted. In addition, we frequently communicate to our trade partners via email, webinar, WhatsApp to update them on the situation in Thailand at regular intervals.