‘Online marketing has become essential, since people are at home and spend most of their time on the internet’
COVID – 19 has totally changed travel and there is no doubt that this is a challenging time for everyone. Online marketing has become essential, since people are at home and spend most of their time on the internet. Though digital and social media marketing was always part of our core strategy, during these times it has proved more important than ever. We at Tourism Fiji have laid extra emphasis on these platforms to reach out to our customers and to keep them engaged with the destination during this lockdown period. Even for our travel trade fraternity this year we have invested in virtual and online trainings and look forward to partnering in multiple virtual travel shows to keep them engaged, updated and vested in the destination.
Various brands have only just begun to unlock the full power of digital and
social media platforms. Channels like Instagram, Facebook and Twitter aren’t just for promotion; they are also an excellent way to connect with your customers. We continue to engage with consumers through our social media activities. Some of our activities include having our customers virtually travel to Fiji via our rich media assets of videos and imagery on our social and digital channels, communicating our initial message of ‘Sota Tale – Stay safe and we will see you soon’ which gradually advanced to our message of ‘Our Bula Spirit Awaits you’ as we still wait in anticipation of the reopening of our borders. Also initiated was our ‘Happy Hour TV’ it’s a YouTube series that shines the spotlight on some positive news stories in Fiji. It is designed to share stories of optimism and resilience from across Fiji and put a smile on the viewer’s faces through this time. We are also looking at keeping our customer and travel trade abreast with the latest happenings with our newsletters and our COVID-19 webpage, having up-todate information on the ongoing developments.