‘It is extremely crucial for to put the confidence within the travellers’
In the time of this unexpected crisis of the COVID-19 Pandemic, MMPRC has revamped and reimagined its marketing strategy.
With travel at a standstill initially and now picking up slowly, we have evaluated and moved towards innovative ways to keep our consumer engaged. We began all communication by putting out the message of ‘Visit Maldives...Later’ via all our social media platforms to ensure that travellers took care of their own health and safety by staying home and safe.
We then reached out to travel agents virtually with extensive webinars and online trainings to update and enhance their knowledge about Maldives. Additionally, as digital initiatives we also organised a Facebook Live event and an online press conference that was very well attended by the media, social media influencers and travel agents. India’s biggest media journalists and social media influencers spoke of their experience during the FB Live of having visited the Maldives or what they are looking forward to experiencing once travel begins. We also organised a webinar with the Maldives Embassy in India to ensure the right messages are conveyed to the media.
In the recent survey conducted by Conde Nast Traveller India, Maldives was rated as the most preferred destination to travel as soon as all the restrictions open up. Several other media houses have rated the Maldives as the top international tourist destination that will be most frequented by Indians once air-restrictions are opened up thanks to its naturally ‘selfisolated’ islands and resorts. The government is also working to establish an air-bubble between India and Maldives.
The traction we got has now resulted in all consolidators and sellers of Maldives reporting that consumers have begun booking holidays to the Maldives.