‘The ongoing pandemic has drastically changed the way businesses operate’

Almost all businesses faced challenges during COVID-19 but the travel and tourism industry was the worst hit. To connect with our customers we used social media platforms such as Facebook, Instagram, online media, content creation, and email marketing for promoting Mauritius. To elevate brand visibility our strategy was to be digitally present, reach and interact with our target audience as much as possible using various digital platforms for conducting destination trainings and webinars.

The ongoing pandemic has drastically changed the way businesses operate. Due to social distancing, lockdown and restricted movement, there has been a sudden shift to digital platforms. During the lockdown, to maintain a presence, we launched our #MauritiusUnwavering campaign with a destination video to showcase the island’s natural beauty and remind consumers of its stunning landscapes as well as the healing power of nature. We have ensured that we were always present in the mind of consumers and maintained a digital presence through sharing our partners’ stories in the press and on social media and communicating the various stages of our recovery plan and reopening

To strengthen our relationship with our target audience we are also engaging with the tour operators, MICE operators, wedding planners and golf operators through online webinars, online product presentations and regular updates through social media and newsletters. These include video content as well. We also hosted live sessions on social media with top magazines such as The Man, Stardust, and famous singers like Kailash Kher and Abhijeet Bhattacharya. Sessions were conducted with influencers, media persons and top bloggers who have been hosted in Mauritius by MTPA over the last few years.