‘The travel trade in India is very important and priority for us when it comes to communication’

Before the pandemic also, the world witnessed various other calamities, but the impact of COVID-19 is one of the worst affected. The global tourism industry including Thailand had to bear a severe brunt because of the lockdown situations around the world. Every country and businesses in travel and tourism are inevitable to change and adapt to changes for survival. Tourism Authority of Thailand’s (TAT) main goal is to continue to focus on enhancing Thailand as a ‘Preferred Destination’ for domestic tourists and international tourists as well as our strategic objectives are to expand into quality markets, and to create value for experience for ‘Amazing Thailand’ brand awareness. However, to execute these strategies we have to shift to online or digital promotion and marketing activities.

For India market, our TAT India Offices, Mumbai and New Delhi, are focusing on maintaining and promoting Thailand as an all-time favourite destination for all Indian travellers. Since the start of lockdown in India from late March 2020 and travel restrictions applied in many countries, we continue to communicate with our travel trade partners as well as with the consumers directly in India to enhance Thailand as a ‘Top of Mind’ destination. This is done by our online channel, we are also working with all potential partners to reach out to all our target groups here in India such as Family, Millennial group and of course the wedding and honeymooners.

The travel trade in India is very important and priority for us when it comes to communication. All messages we send out are to ensure that we, TAT, are here and stand with our partners during this challenging time as we have come a long way with great success in promoting tourism to Thailand from India, which would not have been possible without our partners support as ‘Friends of Thailand’.

All our communication related to both travel agents and consumers is to ensure that they feel confident about safety and hygiene when they travel to Thailand and have a good time in the Kingdom. More important is the way we communicate, which needs to be in consideration of the sentiments of the market.