‘CzechTourism trying to reach out to the Indian trade and media in a more focused manner’
The current situation of COVID-19 has significantly affected tourism worldwide which has once again made us think and act differently. During this trying period, we have adapted our strategies and focused on staying connected with the travel trade and media to keep them abreast about the developments in the Czech Republic through various digital platforms.
While the country waits for India to recover, CzechTourism India is making the best out of the current situation by educating and informing the travel trade about the various facets of the destination, which are still new to India market. This is being done via Czech E-Classrooms, which include destination presentation, videos, questions and answers round, and ends with a short quiz. This online training platform also informs on the places with natural surroundings and are less crowded, as this is expected to be one of the priorities in the post-COVIDera. We have also rolled out an E-Learning module for travel trade partners in India. Through completing and passing this e-module successfully, agents in India can be certified as the Czech Republic Specialist. Such programmes are of long-term benefit for our destination and the OTAs/TAs/TOs, aiding them with knowledge, which shall be useful for the time after we together overcome this disruption.
Apart from the above training programs, we have been in touch with Indian Travel Trade via WhatsApp Promotions, where we keep them posted on the destination and its products’ information and updates. Due to the low travel business, the trade and media are quite receptive to new destination information, for which we share newsletters and press releases every month, apprising on various updates and developments.
To reach out to the Indian trade and media in a more focused manner, India specific Instagram handle, visitczechrepublic_ in (www.instagram.com/visitczechrepublic_in), has also been launched.
CzechTourism has pursued several initiatives to stay connected with Indian B2C market. Several options of experiencing the fairy-tale atmosphere, preserved architectural styles, and natural resources in the Czech Republic from the comfort of your home are available. The country can be travelled to virtually through www.czechtourism.com/p/usvirtual-travel-prague-and-czech-regions/, or its gastronomical delights can be experienced via www.czechspecials.cz by trying a hand at cooking the famous Czech cuisines. Apart from this, India specific Instagram handle, visitczechrepublic_ in (www.instagram.com/visitczechrepublic_in), has been launched to reach out to the Indian community of travellers in a more focused manner.