‘Israel adapting advertising strategy to include the new travel requirements highlighted by the WHO’
Israel Government Tourist Office (IGTO) India is working on adapting our advertising strategy to include the new travel requirements highlighted by the WHO, in keeping with Israel’s requirements as well. While some of our activities have been restricted, the IGTO continues to maintain contact with our partners in the industry. The IGTO continues to host training seminars with travel partners, webinars and panel discussions to make all stakeholders aware of the current development in Israel as well as sharing vital information regarding tourism to/ in Israel
When the tourism landscape in both countries start returning to normal, we plan to execute targeted 360-degree advertising campaign in tier I and tier II cities. Through this campaign, we plan to showcase the destination of Israel
as well as the new tourism initiatives introduced by the Israel Ministry of Tourism.
Israel Government Tourist Offices (IGTO) around the world are focusing on maintaining relationships with our partners to continue to build the connection Israel, as it is in India. IGTO India is in touch with trade and media partners to keep them appraised on developments in Israel, as well as sharing diverse content about the destination.
The India office has utilised digital mediums to stay connected with our partners by hosting interactive activities, webinars, participating in panel discussions, finalizing marketing agreements and working on potential campaign materials. In addition to these initiatives, the Israel
Government Tourist Office in India has kept constant contact with our partners in the travel trade, hospitality and airline industries keeping them appraised on the progress of the current situation, in both India and Israel.
Israel offers a plethora of things to do and see to cater to the discerning traveller.
Tourism to Israel has steadily grown with 2019 seeing a record of 4.5 million international tourists. From the historical city of Jerusalem to the beach city of Tel Aviv; the lowest point on earth - Dead Sea, to the marvellous underwater marine life of Red Sea in Eilat and the World UNESCO Heritage sites all across the country, Israel is truly a dynamic destination.