‘We definitely see the digital space growing exponentially’
Travel businesses have faced unique challenges caused by COVID-19, which has led to a paradigm shift in consumer behaviour: change in the way a consumer thinks, works, shops and communicates. It has also led brands across the globe to be more agile in their strategies and approach.
I truly believe, with disruption comes opportunities for growth and mechanisms to overcome challenges. In times of crisis, businesses have become sharper, more creative, and extra efficient. I am happy that we have a resilient team along with our incessantly supportive travel partners, who have been our extended arms in all sorts of situations. We share common values and principles and move in the same direction. We strive together to overcome the crisis and work towards finding opportunities in partnership and collaborations, to take our businesses to higher levels of success.
With the aim of providing updated information to all our travel partners, we at Genting Cruise Lines have recently launched our cutting-edge mobile app. This unique B2B app named ‘GCL India
Agents’ Portal can be effortlessly downloaded by android or iOS users. It is a very easy to use application, fostering a better work experience for the users. With a simple 4 steps registration, the users can have access to all the latest information from Fare sheet, Itineraries, Cruise calendar and other marketing collateral’s with just a click of a button. We have also been very fortunate to have strong support from the trade media; we consider them as friends to our brand thus bringing us more closer and connected with the travel trade fraternity in such difficult times.
During this period, social media has been one of the key channels of communication that we have been actively using to stay connected with our consumers. In fact, with most of travel seekers being at home during the lockdown online activities have increased manifold. Our social media marketing campaigns have been very informative and focused on reaching out to our large target audience. With each platform having a different style of content and catering to different types of consumers, creativity has
been to its fullest.
While we are creating some marvellous content simultaneously we are focusing on sharing factual information and educating our audience on the innovative and proactive approach that the brand has taken towards safety and well being of our cruising guests Timely information such as 100 percent fresh air circulation, Online checkin, Cruise as you wish assurance are a few measures implemented for our future cruising guests, which have been actively promoted and disseminated to our partners and guest through various digital platforms. We definitely see the digital space growing exponentially, which will help to bring the end consumers closer to our brand.