PROMOTIONAL ACTIVITIES

Members-targeted marketing

For the Park’s SmartFun Annual Pass holders, Ocean Park connected with them on an ongoing basis via direct marketing and e-newsletters. Members-exclusive programs such as preview tours and special workshops were arranged for them when the Park reopened in June and July.

New YouTube Channel

The Redd’s Nature Play Party YouTube Channel offers an additional self-learning platform for kindergarten and lower primary school students, whose school classes have been suspended for many months due to the impact of COVID-19, by allowing them to enjoy educational videos featuring the Park’s mascot Redd, who is an inventor and the most creative member of Whiskers & Friends. He leads the Redd team to visit different corners of Ocean Park and discover the secrets of nature. By sharing his findings through the videos, Redd helps deepen parents’ and children’s understanding of the ecosystem and environmental conservation.

With support from the Tourism Commission of the Hong Kong SAR Government, the channel comprises three series of educational content:

Play With Nature aims to stimulate curiosity and guide children to make full use of their five senses to explore and discover the mysteries of nature;

Move & Dance sees Ocean Park mascots Whiskers & Friends demonstrate gymnastics and dance movements, encouraging children to have fun and fully exercise their bodies at home; while

Art And Crafts Workshops stimulate children’s creativity and enable them to learn about animals by making their own animal-themed arts and crafts.

Edutainment experience and new attractions

To help visitors reconnect with nature and re-energise, a brand new edutainment experience titled Redd’s 5 Senses Discovery was launched alongside with the Park’s reopening in June. This free edutainment programme was curated to stimulate curiosity and encourage children to discover the wonders of nature through nature play and experiential learning under their parents’ guidance. Visitors will receive a discovery pack for exploring different Discovery Zones located throughout the Park’s Waterfront, with a wide array of recommended activities to help children learn through the five senses of sight, hearing, smell, taste and touch as they interact with the objects, animals, plants and environment en route.

Furthermore, an exciting new animal exhibit, Little Meerkat & Giant Tortoise Adventure, was unveiled at the Whiskers Harbour in July. Visitors will be able to meet new members of the team at the Park’s new African-themed animal exhibit. They will get the chance to learn about how meerkats and giant Aldabra tortoises adapt to the environment, as well as how to live in harmony with nature by loving and respecting all living creatures on Earth.