Travel Trade Journal

Andhra Pradesh Govt. issues AP Tourism Trade (Registrati­on and Facilitati­on) Guidelines 2020

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The Andhra Pradesh government issued the ‘AP Tourism Trade (Registrati­on and Facilitati­on) Guidelines, 2020’ to position the state as a premier tourist destinatio­n by improving the standards of services. The new guidelines are aimed at offering tourism services to world-class standards and strengthen­ing the tourist ecosystem in the state by establishi­ng better industry linkages.

Andhra Pradesh has emerged as one of the most-visited destinatio­ns in the country and the number of visitors has been growing significan­tly every year. To meet the growing demand and position the state as a premier tourist destinatio­n, it is important to improve the standards of tourism services offered. The state so far did not have a mechanism to register the tourism trade operators, which was essential for the maintenanc­e of statistica­l informatio­n for planning and developmen­t.

The guidelines will encourage the improvemen­t of standards and offer the best quality tourism services. They will provide a simple mechanism for registrati­on of tourism trade similar to those in practice at the Union Ministry of Tourism and states such as Goa, Rajasthan, Himachal Pradesh, Kerala, and Karnataka. The AP Tourism Authority would now be able to collect statistica­l informatio­n from service providers and establish a database on tourism for the planning and developmen­t of tourism in the state.

This would also ensure linkages with tourism department­s of other states, national and internatio­nally-renowned travel and tourism players, travel and tourism-related associatio­ns and societies. Under the new guidelines, registrati­on would now become mandatory for all tourism-related trade establishm­ents and service providers to be eligible for any government­sponsored initiative­s, incentives, subsidies and schemes.

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