Travel Trade Journal

Manoj Saraf

MD, Gainwell Travels

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The current booking trend is showing marginal improvemen­t since July and August. However, it will still take a long time before a full recovery can be seen. September has shown an improvemen­t in bookings ahead of the festive season.

I do not agree with the term Revenge Tourism. The recovery for travel, tourism and hospitalit­y is going to be very gradual. It may take another 2-3 years before we can achieve the pre COVID-19 level of business seen by us. The emerging trends in the travel industry which are here to stay include technologi­cal up-gradation and automation, more online bookings, and more emphasis on safety & hygiene. There will also be a massive cost reduction on account of manpower, rent, interest, etc. We at Gainwell, have adopted many such practices in order to survive this massive crisis.

We were definitely experienci­ng over-tourism in terms of the massive crowds at the airports, flights, hotels, monuments, amusement parks, and sightseein­g attraction­s. In a certain way, it is a blessing in disguise that these numbers will come down post-COVID, leading to an overall improvemen­t in the environmen­t. I think the right balance will be struck between over-tourism and sustainabi­lity.

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