Group demand will continue to be significantly impacted, particularly large ones
MICE will take its due course to pick up, for now the wedding business has observed a significant increase. The hotel has dished out various worthwhile deals and packages to boost up its wedding and MICE business. Kush Kapoor, CEO, Roseate Hotels & Resorts, shares more with TTJ.
MICE has been one of the major revenue generators for hotels. With the current scenario, what market segments are going to drive the performance of hotels?
The leisure segment in form of staycations and wellness packages at resort properties - The Roseate Ganges in Rishikesh and The Roseate New Delhi have been doing extremely well. With the re-opening of the T2 terminal, domestic travel has been on a rise as well as corporate and business queries have started pouring in. We have seen a surge in occupancies at Roseate House since its reopening, the room sales numbers are extremely good.
Regarding the MICE are you anticipating any business?
MICE business will take its time to recover and come full throttle, we have seen an encouraging number of queries for weddings, for now, I am hopeful by next quarter we will see a positive movement in terms of MICE business. Group demand will continue to be significantly impacted, particularly large ones. While the bookings for essential meetings and small group events booking have started trickling in already it would take several months to reach the Pre COVID levels.
Apart from MICE what are the alternate revenue sources the property is engaged in?
The volume of wedding numbers will be there, however, the number of guests will reduce. We have been able to optimize on home food deliveries, laundry service, advance purchase vouchers, minibar replacement with a reasonably priced consumption menu that a guest can order from IRD and the introduction of online retail to offer goodies from our Upstage Collect. Work from Roseate has also been introduced to attract corporates who have largely been working from home and looking for a fresh change from their mundane routine.