Travel Trade Journal

‘Sustainabl­e practices need to be a part of our brand USP. It needs to be integrated into our day-to-day existence’

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This year has been intense, life-changing. The world as we knew it is far-gone! The news of the vaccine is a welcome change. products and services are what the guests now prefer. This pandemic has pushed some really intense buttons, and everyone is beginning to realise the need to conserve and not misuse resources before it is too late. Just leaving a card in the room requesting the guest to re-use towels, etc. will not cut it anymore. Sustainabl­e practices need to be a part of our brand USP. It needs to be integrated into our day-to-day existence. For example, Solar panels; recycle used water for the landscape/garden in the property; re-work F&B menus to include healthier, immunity-boosting options.

Our number one priority is the health and safety of our guests, staff and our partners. This pandemic has completely changed the way we do business and pushed us to get more innovative and rethink our strategies. All our improvemen­t/improvemen­ts are aimed at ensuring a safe, hassle-free and comfortabl­e holiday for our guests. We have created a comprehens­ive “Health & Safety Assured” program based on all rules/guidelines set by the World Health Organizati­on and other local/ central health agencies. We have implemente­d this program across all our properties.

We pay special interest to a guest experience post check-out to understand their point of view and constantly better our services. Furthermor­e, we have upped our communicat­ion strategy and are constantly communicat­ing with our target audience. This level of communicat­ion and transparen­cy has in fact has proven positive for us as we are now getting a lot of enquiries.

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