Travel Trade Journal

Hospitalit­y technology aimed at boosting revenues

- Prashant Nayak

eZee Technosys laid its foundation in 2005 with an intent to revolution­ise the hospitalit­y industry in India. Their goal was to provide ingenious, sturdy, innovative solutions using the latest technology to streamline solutions within the sector. Aeijaz Sodawala, CEO, eZee Technosys talks about the brands’ global representa­tion, providing the clientele with state-ofthe-art software solutions that address every requiremen­t of the hospitalit­y industry.

Tell us about eZee Technosys and its unique offerings.

eZee is one of the very few hospitalit­y technology providers in the world to develop and offer end-to-end integrated hotel and restaurant management solutions. We have industry expertise of over 14 years and this year we will be celebratin­g our Crystal Jubilee. Our company has its head office in Surat, India, and regional branches in Goa and Malaysia. Recently acquired by Yanolja the travel tech unicorn of South Korea, eZee has a stronghold on R&D and is constantly introducin­g innovation­s in its solutions.

Our diverse offerings include; eZee Absolute cloud-based hotel PMS, eZee Reservatio­n booking engine, eZee Centrix channel manager, eZee Optimus restaurant POS system, eZee Panorama website builder for hotels and restaurant­s, Critique review management system, eZee FrontDesk desktop-based hotel software, and eZee BurrP! Desk-top-based restaurant POS. Each of these solutions is the best fit for all segments of the hospitalit­y industry - hotels, hostels, B&Bs, serviced apartments, resorts, vacation rentals, hotel groups and restaurant­s, cafes, QSRs, bars, clubs. Apart from our cuttingedg­e technologi­es, we offer a wide range of services to our customers; such as free 24x7 live support, free product onboarding, implementa­tion, and training as well as a dedicated account manager who guides them from time-to-time on efficient product usage.

Can you tell us about some of your revolution­ary projects in the pipeline?

Over the years, we have constantly focused to bring in the best and innovative solutions that benefit the industry. In the same vein, currently, together with our parent company, Yanolja, we are working on our most awaited platform Y FLUX, a completely automated hotel management platform. Y FLUX solution will revolution­ize the way hotel businesses are conducted, which is perfectly poised and fit for the post COVID-19 era.

In addition, we are revamping our PMS product entirely with the latest technology stack, where we are trying to provide the next level of user experience and simple workflows with optimum speed. We are also working on our revenue management tool that was a missing piece in our offering. This tool will help hotels drive better revenue with minimal interactio­ns.

With new and enhanced products in the pipeline, we are not only opening the path towards a better customer experience but also making our products feasible for the larger hotel segments.

What are the strategies?

future plans and

At present, eZee stands as the No. 1 Hotel Technology Provider in India. We are planning specific strategies for expansion in each market across the globe. We are looking at least 5 years ahead, with crystalliz­ed strategies for 3 years. While we want to focus on our home market and increase our footprint and resources here, we plan to introduce new products in the upcoming year and accelerate our expansion and growth in key regions such as North America, Europe, and SEA.

Our solutions and services are designed to serve the best to our customers, and we stand second to none in that. We are one of the very few providers in the industry to have a complete suite of hotel technology, which is available at a fully integrated onestop solution, or on a plug and play concept, depending on the need and desires of our customers.

Today, we are seeing a lot of vacuum in the industry. Hotel businesses are in dire need of good technology. Moreover, we want to help our customers and other hotel partners by leveraging innovative technology and make them more profitable. In 3 years’ time, we aim to become the No. 1 hotel tech provider globally. On the other hand, considerin­g the Indian market, eZee plans to become a distinct and dominant player in the hotel segment and widen the gap between the other players and eZee. Furthermor­e, Yanolja, eZee’s parent company, is planning to go public (IPO) by the end of next year; which will result in direct and positive impact and support towards eZee’s business.

According to you, what are some trends within the hospitalit­y tech sector for 2021?

Over time, customer expectatio­ns are changing. They want quicker and better services. In addition, technology becomes the ultimate answer here. As a company, we have always had a pioneer mindset to introduce and walk in line with the newest technologi­es. However, bearing in mind the current situation, we fully agree that contactles­s services are the new norm. Other than that, there are several hospitalit­y technologi­es that will have an upward trend for the year 2021. To mention, below are the major ones that would result in a better guest experience, simplified operations, and higher profits for hoteliers.

1. Smart hotel rooms 2. IoT, blockchain, and AI-enabled solutions

3. Contactles­s check-ins and guest selfservic­e portals, kiosks

4. Voice search and face recognitio­n 5. Occupancy based sensors 6. Digital payments

We have always been agile to meet customer requiremen­ts and introduced innovation­s to our solutions with the latest technology. We aim to continue with it by spreading awareness of technology in the hospitalit­y industry in line with our future projects.

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Aeijaz Sodawala

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