Fun, vibrant, and technology-driven
Recognised as one of the only active lifestyle resorts in the Maldives, Kandima Maldives is distinctly positioned for a very large set of audience including - families, couples, honeymooners, and solo travellers. Mapping their guests’ evolving travel expectations through comprehensive research and industry feedback, Neeraj Seth, Director of Marketing Communication & Public Relations, Kandima Maldives shares more with TTJ.
While the prolonged pandemic has widely affected the industry during the past year, it has also led to the emergence of effective recovery strategies as well as adaptive travel trends. Implying on the changing dynamics of the industry Neeraj shares the expectations for the year 2021, “I believe that this will pave the way for a positive outlook for the hospitality industry in 2021 and establish a stronger shift towards the revival of travel. The air bubble arrangement between India and the Maldives encouraged a huge influx of Indian travellers to the destination. Furthermore, India became the top source market for Maldives tourism in 2020. Aspects such as short-distance international travel, increasing air connectivity, and an accurate perception about the Maldives and its private island resorts as safe havens will continue to attract more Indian travellers in 2021.”
Despite numerous restrictions, we have seen a steady rise in demand, with conscious decisions to travel being made by varied traveller segments from India and around the world. This reaffirms continued confidence in the hotel industry to enable safe travel practices while providing immersive experiences to guests. For example, in the past year, there has been a prominent increase in longer duration holidays and families travelling together to short-haul destinations, especially to the Maldives. Talking about the growing industry trends Neeraj adds, “Another notable trend is the rising preference and enhanced spends on intimate destination weddings and celebrations at resorts, including longer honeymoon stay by couples choosing to start their life together in the new normal. These trends will continue to take shape well into 2021 and beyond.”
Recognised as one of the only active lifestyle resorts in the Maldives, Kandima Maldives is distinctly positioned for a very large set of audience including - families, couples, honeymooners, or solo travellers. We have been carefully mapping our guests’ evolving travel expectations through comprehensive research and industry feedback. Neeraj further quotes, “All this has now reshaped into our uplifting ‘Lifestyle Reimagined’ marketing campaign to welcome guests back. We are promising a lifestyle that is truly reimagined and well-integrated with meticulously crafted experiences, with something for everyone at our resort. Our specially designed K’OnGuard programme provides an additional layer of safety and closely manages all health, hygiene and service protocols while delivering a differential resort experience to all our guests. Our in-house Medical Klinic has stateof-the-art technology acclaimed doctors.” and internationally
Kandima Maldives takes pride in being fun, vibrant, and technology-driven. Their recently launched, fully immersive virtual platform called D.I.V.E. enables guests to plan their vacation real-time with actual virtual tours, including VR enabling. Their amenities cater to varied guests’ interests - be it wellness, romance, adventure, or just relaxation. “We feel customisation is what we are best at; we can create packages and private experiences that are completely based on guest preferences to assure them of a thoughtfully reimagined vacation to remember,” concludes Neeraj.