DIG Investment Founder Martin HP Söderström invests in OYO

OYO and its European business of OYO Vacation Homes (OVH) recently announced that Martin HP Söderström has joined the company’s Board in the region as a Non-executive Director. As a mark of his trust and commitment towards the company, Martin will also be buying shares worth an undisclosed amount in the parent company. Belvilla, along with its sister brands, including DanCenter, Danland, Traum Ferienwohnugen, Stugsommar, TUI Ferienhaus which are a part of the OYO family, offers the best choice of vacation homes to customers all across Europe, especially in the Netherlands, Belgium, Germany, Nordic & Southern European countries. OYO’s vacation homes business has gone from niche to mainstream within just one year. It is therefore a large and critical part of the company’s global business, and OYO is committed to investing and growing it. In recent months, an additional 3,400 homeowners throughout Europe have joined the company adding more than 5,000 homes to the current portfolio of the company.

As a member of the Board, Martin will work closely with the management team of OYO to drive continued and sustainable growth in the company. He will provide guidance on potential M&A opportunities, and would also assist the organization in building deep strategic partnerships with other leading, EU-based companies and lay out its brand positioning strategy as a thought leader in the vacation rental space.