FAITH India Tourism Mart goes virtual on 18-20th Feb

Federation of Associations in Indian Tourism & Hospitality, the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) & cause partner AIRDA is holding its India Tourism Mart – ITM a buyer seller meet in a virtual format from 18th – 20th Feb 2021.

The India Tourism Mart which has been actively supported by the Ministry of Tourism is a highly vibrant marketplace. It has seen active attendance from over 250 buyers from over 65 countries having B2B interactions from hundreds of tourism exhibitors from India including most of the State Governments, hotel companies, tour operators and travel agents and tourist transporters.

The elite international buyers reflect a strategic mix of target countries which are critical, developed and under developing markets for India. The tourism verticals in which B2B interactions take place reflect a mix between leisure, adventure, mice, heritage and niche tourism sectors.

Due to the pandemic, the format this year has gone virtual and online B2B interactions will be held between Indian tourism exhibitors and an elite group of global buyers who will be carefully selected from over 90 countries.

Additionally, the domestic focus will figure too prominently in the virtual format this year with domestic tourism buyers who too will be invited reflecting a mix of tourism trade, corporate and institutional tourism buyers. This will be in robust alignment to being more vocal for local and a stronger ‘Atmanirbhar Bharat’ from tourism.

Another landmark showcase this year will be a very engaging virtual knowledge tourism conclave which will look to bringing the best in tourism and policymakers to discuss how Indian tourism is strategic to India’s socio-economic goals and critical as the country targets post-pandemic revival. This will attempt to create strong linkages between India’s $ 5 trillion economy and the goals for India @75.

The India Tourism Mart or the ITM 2021 virtual will also hope to showcase and be a curtain-raiser for the actual physical ITM to be held in September 2021 highlighting a tourism-ready India once the vaccine is successfully deployed.