Lubaina Sheerazi

Co-Founder, BRANDit India

The budget has turned out to be a dampener for the tourism industry. With the sector being most affected during 2020 with the adverse impact of COVID-19, there was much anticipation for direct support from the government to revive the sector. However, there has been no respite in this regard. Tourism is a key driver contributing to the country’s economic growth, but with the budget not having a subduing effect, the pandemic cloud will continue to loom over us. Having said that, I do believe that we are a resilient lot and the tourism sector with its immense potential will slowly rise above its capacity in the months to come. With vaccines rolling out, travellers will feel more confident to explore giving the sector the much-needed impetus to bring us back on track.