Dear Friends,

Domestic Tourism as a recovery strategy is not new in literature. It has been a default response in several countries during crises. In the COVID situation too, domestic tourism is leading the game and has become a game-changer in several countries. Local communities are becoming the centres of transformation for the tourism industry during this pandemic. In these uncertain circumstances, the involvement of local communities is going to be immensely critical in this journey, as the restrictions on international travel may stay longer than anticipated. The importance of promoting domestic tourism for sustainability will be of major focus this year.

Thus, TTJ March 2021 issue tries to cover few aspects of domestic tourism like insights from travel and hospitality stakeholders, and also showcases some emerging popular domestic destinations. The issue also covers the developments at travel associations like TAAI, ATOAI, and IATO among other topics.

While thanking you for your continued patronage,

Happy Reading!