KKR World to market BLS Interlaken Cruises in India

Mumbai-based, KKR World, which represents Rhaetian Railway (Glacier Express, Bernina Express) and Railtour Suisse since 2019, has recently signed up to represent and market BLS Interlaken Cruises in India.

BLS Interlaken Lake Cruises, which is operational since 1913 on Lake Thun and Lake Brienz in the Bernese Oberland, have hourly scheduled cruises from spring to autumn. During the winter season, BLS operates individual cruises on Lake Thun, such as the popular winter steamboat excursion on the paddle steamer Blümlisalp. BLS receives around 1 million boat passengers and is, therefore, one of the biggest tourism operators in the Bernese Oberland. BLS not only operates scheduled cruises but also organises special culinary cruises, such as the Fondue Chinoise Cruise and the Lake Thun Brunch Cruise. Travellers can also hire boats for special business events or private occasions.

On the signing, Niklaus Hotz, Sales Manager for BLS Interlaken Cruises said, “We were looking for an experienced new partner to consolidate our market presence in India despite the challenging circumstances. KKR World already has a supplier portfolio that fits perfectly with our product. Now, we can, bundle knowledge and improve the quality for our customers in consultation with KKR World.” He further added, “BLS Interlaken Lake Cruises wants to be ready to welcome international guests as soon as borders reopen again. Therefore, we think it is very essential to keep in touch with relevant accounts in our key markets like India, even in difficult times. Our main objective is to increase the number of Indian visitors enjoying a cruise with BLS on Lakes Thun and Brienz during their visit to Interlaken.”

KKR World is a business venture of Kunal Kothari (former Head of Rail Europe India) and the representation partnership in these difficult times speaks volumes of trust and market experience of the organisation in the European region.