Travel Trade Journal

Dear Friends, Editor;s Desk

- Ravi Sharma ravisharma@sampanmedi­a.com

In this fight for survival in the pandemic, the travel and tourism sector started witnessing a slow and gradual recovery despite being compounded with stop-start cycles which hampered speedy recovery. The second round of COVID-19 which is now prevalent in the entire country brings in more challenges and crisis for the sector.

Our resilience is being put to test once again, but we should stay strong and be persistent in digging out new opportunit­ies, encourage innovation, drive new business models, explore new niches/markets, and focus on new destinatio­ns.

Meanwhile, everyone in the travel sector has to look forward to getting vaccinated to help build up more resistance and immunity against the virus. This will also help us do early business and can travel at ease when things get back to normal.

TTJ April 2021 edition is a regular feature, along with highlighti­ng some domestic and internatio­nal destinatio­ns when travel resumes.

So while you read on, please stay safe and well, get vaccinated, and don’t lose hope.

Happy Reading!

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